Donna Loeffler from Mind Your Heart Marketing talks about Messaging for Engagement

Mary and Donna discussed the critical role of clear and effective messaging for startups, with Donna sharing her foolproof elevator pitch formula and custom GPT tool for message refinement. They explored the importance of specific language, painting vivid pictures, and focusing on target audience problems. Donna also highlighted the value of message testing and feedback, mentioning her monthly workshop where participants can practice their pitches in a supportive environment.

Donna emphasized the need to be specific, use language that paints a picture, and focus on the biggest problem of the target audience. She introduced her "foolproof elevator pitch formula" and a custom GPT tool to help refine messages. They also talked about the value of testing and tweaking messages, as well as getting feedback from potential customers. Donna mentioned her monthly "What to Say" workshop where participants can practice their elevator pitches in a safe environment.

https://donnaloeffler.com