Tony D’Onofrio breaks down Black Friday shopping trends this year, noting lower in-store shopping than last year but still seeing a significant traffic increase. “There is a generational split,” he argues, with Gen Z spending sharply less than other generations. “Black Friday is critical” and sets the tone into next year, he says. Tony also discusses online shopping vs brick-and-mortar, arguing that “the store is becoming the fulfillment center,” bringing the two worlds together.

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