The Nonprofit Reframe

Donor Cycle: Identification


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Brittny and Nia begin the first segment of their 5-part series on the donor cycle, talking about identification. Whether identifying new donors or existing donors for a specific campaign, identification is a critical step in fundraising success. As always, some horror stories are thrown in for spice.

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The Nonprofit ReframeBy Brittny Wilson and Nia Wassink

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