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Don’t accept everything Google Ads emails and systems tell you
Don’t accept everything Google Ads emails and systems tell you.
Recently Google Ads sent out emails saying that if you click one button and turn on auto suggestions, your performance will improve. Nonsense. Most of those changes widen targeting, raise bids, or shift control away from you.
Review, decide, and override. Automation is helpful, but only when you manage it.
#GoogleAds #PPC #PaidSearch #AdAccountControl #MarketingTruths
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By Josh MaraneyDon’t accept everything Google Ads emails and systems tell you.
Recently Google Ads sent out emails saying that if you click one button and turn on auto suggestions, your performance will improve. Nonsense. Most of those changes widen targeting, raise bids, or shift control away from you.
Review, decide, and override. Automation is helpful, but only when you manage it.
#GoogleAds #PPC #PaidSearch #AdAccountControl #MarketingTruths