Stop Adding Background Music To Your Reels and Videos

Background music often distracts from your message instead of enhancing it.

If the audio competes with your voice, clarity drops, retention suffers, and your content becomes harder to follow.

It can also limit your ability to boost or run ads if the music has copyright or trademark restrictions.

Clean, clear voice first.

Everything else is secondary.

#ContentCreation #video #youTube #Reels #instragram

A Google Business Profile, When Optimised, Can Print You Money

A properly optimised Google Business Profile can drive consistent local leads without ongoing ad spend.

When your profile ranks in the map pack, you capture high intent searches from people ready to call, visit, or buy.

Visibility here is not luck.

It is optimisation, reviews, and consistency.

#GoogleBusinessProfile #LocalSEO #DigitalMarketing #LeadGeneration #SEO

Claude just launched Claude Design and it’s already affecting Figma and Canva

Claude Design is a specialized AI-powered design and prototyping tool developed by Anthropic Labs that allows users to create UIs, presentations, websites, and graphics by conversing with Claude

Design will never be the same 🤯

#claudeDesign #claude #anthropic #canva #figma

Why Google Isn’t Spending Your Google Ads Budget with Target CPA

Target CPA bidding restricts spend based on your set cost per acquisition. If the target is too low, Google struggles to find enough auctions that meet that threshold.

This results in limited impressions, fewer clicks, and under delivery of budget.

If campaigns are not spending, the target CPA is often too aggressive for the current data and competition.

Google will not spend just to spend.

It spends when it believes it can hit your target.

#GoogleAds #TargetCPA #PPC #PaidSearch #DigitalMarketing

Avoid Performance Max and Search Display Select for Lead Gen Businesses in Google Ads

For lead generation accounts in Google Ads, Performance Max and Search with Display Select often expand too broadly and reduce control over targeting, placements, and spend.

Keeping campaigns focused on standard Search campaigns.

#GoogleAds #PerformanceMax #LeadGeneration #PPC #SearchCampaigns

Check out my latest video

You May Not Find Your WordPress Website Because of a Noindex Nofollow Tag

A noindex tag tells Google not to index your pages, which means your website will not appear in search results.

This often happens on WordPress sites due to settings or plugins that unintentionally block search engines.

This video shows how to check if the tag is present and how to remove it so your site can be indexed properly.

#WordPress #SEO #TechnicalSEO #GoogleSearchConsole #DigitalMarketing

GMB Everywhere Chrome Extension to Optimise Google Business Profile and Local SEO

GMB Everywhere is a Chrome extension that gives you deeper insights into Google Business Profiles.

It helps analyse categories, reviews, keywords, and competitor listings so you can identify opportunities to improve local visibility.

For local SEO, having the right data makes it easier to optimise and compete effectively.

#LocalSEO #GoogleBusinessProfile #GMB #SEO #DigitalMarketing

EmDash, a new Content Management System (CMS) from Cloudflare, is a spiritual successor Wordpress

Unlike WordPress, which was built before the AI era, EmDash is designed specifically for AI agents.

Joost de Valk (the founder of the Yoast SEO plugin) has announced he is migrating his own site to EmDash and building for the platform!

#emdash #cloudflare #cms #wordpress #websites

How to Add a Sitemap to Google Search Console

Submitting a sitemap helps Google discover, crawl, and index your pages more efficiently.

Inside Google Search Console, go to the Sitemaps section, enter your sitemap URL, and submit it. Once processed, you can track indexing status and identify any issues.

Without a sitemap, you are relying on Google to find your pages on its own.

#GoogleSearchConsole #SEO #searchEngineOptimisation #DigitalMarketing #searchengineoptimization