September 11, 2024

Don't Be Afraid of Your First A/B Test ft. Kelly Wortham

45 minutes

Terrified of running your first A/B test? We've all been there. While it may be super intimidating... you CAN do it! And we're here to help! Shiva Manjunath and Kelly "The TLC" Wortham. recorded an episode to help you reduce that anxiety of running your first test.

We got into:

- Asking the CRO community their first A/B tests

- Things to not care about in your first A/B test

- Some easy, and quick, A/B tests for you to run as your first

We also got into some interesting debate around using ROI calculations to calculate revenue for A/B tests in the "Shit You Need to Know" section...

Timestamps:

00:00 Start of Episode

1:42 Kelly's First Ever A/B Test

3:51 The CRO Community's First A/B Tests

9:34 CROs are Addicts... For Test Results

15:00 Shiva Gives Bad Advice for CROs

20:53 Things Which Are Important for Your First A/B Test (With Some Ideas to Run Your First Test)

35:07 Shit You Need to Know: Calculating ROI for Tests Results (this one got a little spicy... ;)

Go follow Kelly Wortham on LinkedIn (https://www.linkedin.com/in/kellywortham/), and go sign up for the TLC community - it's free, and SUPER fun. (https://testandlearn.community/). And go check out Experimentation Island, a conference on experimentation in February 2024 (https://experimentationisland.com/)

Also make sure you guys are following MJ Smith on LinkedIn - link to her post here: https://tinyurl.com/MJ-FromAtoB

If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!

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