In this episode, host Brent Kelly interviews Jim Koster, the Vice President of Sales for Property & Casualty at TRICOR Insurance to discuss the challenges and successes of building a growth-oriented agency culture.

Jim emphasizes the importance of finding quality producer candidates, and investing in training and development to ensure their success. He also highlights TRICOR's success in implementing high-performance teams and the Green Zone approach, which has led to improved relationships, high retention rates, and organic growth.

In the end, Jim advises listeners not to be afraid to be great and to focus on mastering the basics consistently and exceptionally well.

If you want to join TRICOR's journey towards becoming their best version possible, visit www.sitkins.com/fasttrack.