Episode Highlights: social media, entertainment vs. authentic self, don't be yourself, attracting attention, planning content, entertain the audience, grow your business

Summary: In this episode of the Awake & Winning Coach Podcast, Kaylor Betts and Robyn Clark dive into the counterintuitive concept of not being yourself on social media. They explore why simply "being yourself" might not attract the attention your coaching business needs. Drawing a brilliant comparison to reality TV, they explain how, just like scripted elements enhance a show's entertainment value, curating your content for engagement can boost your online presence. By focusing on what you're truly great at, you'll have a better shot at capturing attention, gaining clients, and achieving the success you desire. Tune in if "being yourself" on social media isn't delivering the results you expected!

Takeaways:

• Build a hurricane-proof business that can withstand even the toughest challenges
• Make long-term sacrifices today for greater success in the future
• Gain valuable business insights from the lessons of hurricane devastation
• Create an Instagram broadcast channel to engage your audience
• Be your most entertaining self on social media to stand out
• Attract followers by focusing on entertainment rather than pure authenticity
• Capitalize on your authentic personality traits to engage and connect with your audience

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RESOURCES MENTIONED IN THIS EPISODE:

Website | https://theawbiz.com

Website | https://yourwinningpodcast.com/

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LINKS & REFERENCES:

Check out the Awake & Winning Website | https://awakeandwinning.com/

Join the Awake & Winning Business AW-cademy | https://theawbiz.com

Join the Awake & Winning POD-cademy | https://yourwinningpodcast.com/

Follow us on Instagram | https://www.instagram.com/awakeandwinningcoaches/

Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/

Follow Robyn on Instagram | https://www.instagram.com/robynclarkcoaching/

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