Episode Highlights: Instagram, social media, content creation, engagement, coaching, marketing, growth strategies, audience building, digital marketing, online presence

Summary: In this episode of the Awake & Winning Coach Podcast, Kaylor Betts and Robyn Clark dive into the art of crafting Instagram content that truly captivates! They share powerful strategies for creating engaging short videos, spotlight the importance of attention-grabbing hooks, and reveal how to optimize posts to resonate with various audience goals. Kaylor and Robyn explore different types of content, the critical role of compelling captions, and how trending audio can elevate your visibility. They wrap up the episode with actionable tips that coaches can implement right away to boost their social media presence and forge stronger connections with their audience. Don't miss this chance to take your Instagram game to the next level!

Takeaways:

• Instagram is constantly evolving, and staying updated is crucial
• Shorter videos (under 90 seconds) are more effective for engagement
• Hooks should capture attention within the first three seconds
• Text and visual hooks can significantly increase viewer retention
• Changing camera angles frequently keeps content engaging
• Different types of content serve different purposes: growth, nurture, and conversion
• Adding captions is essential for accessibility and viewer retention
• Using trending audio can help boost post visibility
• Including a clear call-to-action (CTA) is vital for engagement
• The ultimate goal is to connect with and grow your audience effectively

Please make sure to give us a review and a five star rating if you’re loving what we are doing and give us a follow on IG: @awakeandwinningcoaches

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RESOURCES MENTIONED IN THIS EPISODE:

Website | https://theawbiz.com

Website | https://yourwinningpodcast.com/

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LINKS & REFERENCES:

Check out the Awake & Winning Website | https://awakeandwinning.com/

Join the Awake & Winning Business AW-cademy | https://theawbiz.com

Join the Awake & Winning POD-cademy | https://yourwinningpodcast.com/

Follow us on Instagram | https://www.instagram.com/awakeandwinningcoaches/

Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/

Follow Robyn on Instagram | https://www.instagram.com/robynclarkcoaching/

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Episode Highlights: social media, entertainment vs. authentic self, don’t be yourself, attracting attention, planning content, entertain the audience, grow your business

Summary: In this episode of the Awake & Winning Coach Podcast, Kaylor Betts and Robyn Clark dive into the counterintuitive concept of not being yourself on social media. They explore why simply "being yourself" might not attract the attention your coaching business needs. Drawing a brilliant comparison to reality TV, they explain how, just like scripted elements enhance a show’s entertainment value, curating your content for engagement can boost your online presence. By focusing on what you're truly great at, you'll have a better shot at capturing attention, gaining clients, and achieving the success you desire. Tune in if "being yourself" on social media isn’t delivering the results you expected!

Takeaways:

• Build a hurricane-proof business that can withstand even the toughest challenges
• Make long-term sacrifices today for greater success in the future
• Gain valuable business insights from the lessons of hurricane devastation
• Create an Instagram broadcast channel to engage your audience
• Be your most entertaining self on social media to stand out
• Attract followers by focusing on entertainment rather than pure authenticity
• Capitalize on your authentic personality traits to engage and connect with your audience

Please make sure to give us a review and a five star rating if you’re loving what we are doing and give us a follow on IG: @awakeandwinningcoaches

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RESOURCES MENTIONED IN THIS EPISODE:

Website | https://theawbiz.com

Website | https://yourwinningpodcast.com/

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LINKS & REFERENCES:

Check out the Awake & Winning Website | https://awakeandwinning.com/

Join the Awake & Winning Business AW-cademy | https://theawbiz.com

Join the Awake & Winning POD-cademy | https://yourwinningpodcast.com/

Follow us on Instagram | https://www.instagram.com/awakeandwinningcoaches/

Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/

Follow Robyn on Instagram | https://www.instagram.com/robynclarkcoaching/

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Episode Highlights: problems in business, maintaining perspective, emotional regulation, the power of sacrifice, resenting sacrifices and reframing perspectives

Summary:  In this episode of the Awake and Winning Coach Podcast, Kaylor Betts and Robyn Clark dive deep into the real talk about what entrepreneurs face in the trenches of business. Originally featured on Robyn’s Jewelry Business Academy Podcast, the hosts get into why it’s all about having a strong “why” that keeps you going when most would tap out. 

They break down how keeping the right perspective is key and how those sacrifices you’re making are actually power moves shaping your future. At the end of the day, being an entrepreneur is a constant grind of problem-solving and leveling up your mental game. You’ve gotta stay dialed in emotionally and focus on what really matters if you wanna win. This is a conversation you won’t want to miss!

Takeaways:

• Having a strong reason why you're not willing to quit is crucial for success as an entrepreneur
• Maintaining perspective is key when facing challenges and problems in your business
• Sacrifices are necessary in the short term to achieve long-term success
• Emotional regulation is important for handling stress and maintaining focus
• Entrepreneurship is a journey of problem-solving and resilience

Please make sure to give us a review and a five star rating if you’re loving what we are doing and give us a follow on IG: @awakeandwinningcoaches

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RESOURCES MENTIONED IN THIS EPISODE:

Website | https://theawbiz.com

Website | https://yourwinningpodcast.com/

Podcast | Jewelry Business Academy Podcast with Robyn Clark on Spotify 

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LINKS & REFERENCES:

Join the Awake & Winning Business AW-cademy | https://theawbiz.com

Join the Awake & Winning POD-cademy | https://yourwinningpodcast.com/

Follow us on Instagram | https://www.instagram.com/awakeandwinningcoaches/

Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/

Follow Robyn on Instagram | https://www.instagram.com/robynclarkcoaching/

Check out the Awake & Winning Website | https://awakeandwinning.com/

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Episode Highlights: hacks for financial gain, charging in USD for coaches, international clients, benefits of charging in USD, optimizing revenue, opening a USD bank account, consistency in pricing, strategies for success

Summary: In this episode of the Awake & Winning Podcast, Kaylor and Robyn break down why charging in USD is a game-changer for coaches with a global client base. They dive into how using the USD as a standard ensures consistent pricing across the board, helping you avoid confusing discrepancies between international clients. Kaylor shares how coaches outside the US can benefit from a stronger exchange rate, boosting their revenue when converting to local currency, while US-based coaches can simplify transactions by sticking to the global currency. From opening a USD bank account to keeping an eye on exchange rates, they highlight practical steps to maximize your financial gains and why this strategy comes highly recommended by accountants. Don't miss these key insights to level up your coaching business!

Takeaways:

• Charging in USD ensures consistency in pricing for coaches with a global audience
• Coaches outside the US can benefit from the stronger exchange rate when converting USD to their local currency
• Coaches in the US should charge international clients in USD to maintain consistency
• Opening a USD bank account and monitoring exchange rates can help optimize revenue
• This strategy is recommended by accountants and can result in significant financial gains

Please make sure to give us a review and a five star rating if you’re loving what we are doing and give us a follow on IG: @awakeandwinningcoaches

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RESOURCES MENTIONED IN THIS EPISODE:

Website | https://theawbiz.comWebsite | https://yourwinningpodcast.com/

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LINKS & REFERENCES:

Check out the Awake & Winning Website | https://awakeandwinning.com/

Join the Awake & Winning Business AW-cademy | https://theawbiz.com

Join the Awake & Winning POD-cademy | https://yourwinningpodcast.com/

Follow us on Instagram | https://www.instagram.com/awakeandwinningcoaches/

Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/

Follow Robyn on Instagram | https://www.instagram.com/robynclarkcoaching/

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Episode Highlights: the importance of prioritizing revenue-generating activities, being scrappy and focusing on client acquisition, the dangers of over-investing in non-essential tasks, simplifying the business-building process

Summary: In this episode of the Awake & Winning Coach Podcast, Kaylor and Robyn dive into the real talk every new coach needs to hear. They break down why so many up-and-coming coaches get stuck in the trap of busywork—obsessing over payment processors and perfecting logos—when they should be locking in clients. Kaylor and Robyn emphasize the power of being scrappy, highlighting how prioritizing revenue-generating activities like creating content, starting conversations, and mastering sales calls is what truly moves the needle. They also tackle the fear of imperfection and the risks of pouring too much time and money into non-essential tasks early on. If you're serious about building a coaching business, this episode will inspire you to cut the fluff and focus on what really matters.

Takeaways:

• Prioritize revenue-generating activities over non-essential tasks in the early stages of building a coaching business
• Be scrappy and focus on producing content, starting conversations, and executing sales calls to acquire clients
• Avoid over-investing in non-revenue generating activities, such as setting up payment processors and perfecting logos
• Simplify the business-building process by focusing on a few key activities and gradually implementing other tasks

Please make sure to give us a review and a five star rating if you’re loving what we are doing and give us a follow on IG: @awakeandwinningcoaches

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RESOURCES MENTIONED IN THIS EPISODE:

Website | https://theawbiz.com

Website | https://yourwinningpodcast.com/

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LINKS & REFERENCES:

Check out the Awake & Winning Website | https://awakeandwinning.com/

Join the Awake & Winning Business AW-cademy | https://theawbiz.com

Join the Awake & Winning POD-cademy | https://yourwinningpodcast.com/

Follow us on Instagram | https://www.instagram.com/awakeandwinningcoaches/

Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/

Follow Robyn on Instagram | https://www.instagram.com/robynclarkcoaching/

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Episode Highlights: the importance of positioning with authority, acting as the top coach in your space, setting the tone, asking the right questions for qualification, sending multiple reminder emails and texts

Summary: In this episode of the Awake and Winning Coach Podcast, hosts Robyn and Kaylor dive into the art of setting the frame and establishing authority before the sales call even begins. They break down how to craft clear, impactful messaging, create valuable content, and generate leads that build trust and credibility. Robyn and Kaylor also highlight the importance of setting boundaries, expectations, and rules upfront to command respect and ensure qualification. They remind coaches to focus on finding the right fit, rather than trying to please everyone. For those ready to take it further, they mention additional guidance available through their business academy.

Takeaways:

• Setting the frame and positioning oneself as an authority is crucial in the sales process
• Clear messaging, valuable content creation, and lead generation strategies help build authority and trust
• Setting boundaries, expectations, and rules during the pre-sales process establishes respect and qualification
• Approach the process with confidence and focus on finding the right fit rather than trying to please everyone

Please make sure to give us a review and a five star rating if you’re loving what we are doing and give us a follow on IG: @awakeandwinningcoaches

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RESOURCES MENTIONED IN THIS EPISODE:

Website | https://theawbiz.comWebsite | https://yourwinningpodcast.com/

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LINKS & REFERENCES:

Check out the Awake & Winning Website | https://awakeandwinning.com/

Join the Awake & Winning Business AW-cademy | https://theawbiz.com

Join the Awake & Winning POD-cademy | https://yourwinningpodcast.com/

Follow us on Instagram | https://www.instagram.com/awakeandwinningcoaches/

Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/

Follow Robyn on Instagram | https://www.instagram.com/robynclarkcoaching/

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Episode Highlights: the dance between masculine and feminine energies, knowing when to turn on and off masculine energy, leading and dominant energy, optimizing productivity, harnessing the power of hormonal cycles, content creation

Summary: In this episode of the Awake & Winning Coach Podcast, Kaylor and Robyn explore the powerful balance of masculine and feminine energy in business. They break down how masculine energy drives strategy, action, and achievement, while feminine energy fuels intuition, creativity, and being in the flow. The discussion highlights the importance of blending these energies for success—using masculine energy for strategy and execution, and tapping into feminine energy for rest and creative inspiration. The hosts also address how hormonal cycles can influence energy levels and productivity, offering tips on how to leverage these cycles for optimal performance. This episode is all about mastering energy balance to avoid burnout and excel in both business and life.

Takeaways:

• Balancing masculine and feminine energy is crucial for success in business
• Building a business requires a balance of strategic action (masculine energy) and restorative creativity (feminine energy)
• Understanding and optimizing productivity based on hormonal cycles can lead to greater efficiency and fulfillment
• Finding harmony between the masculine and feminine energies is key to avoiding burnout and achieving fulfillment in business and life

Please make sure to give us a review and a five star rating if you’re loving what we are doing and give us a follow on IG: @awakeandwinningcoaches

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LINKS & REFERENCES:

Check out the Awake & Winning Website | https://awakeandwinning.com

Join the Awake & Winning Business AW-cademy | https://theawbiz.com

Join the Awake & Winning POD-cademy | https://yourwinningpodcast.com/

Follow us on Instagram | https://www.instagram.com/awakeandwinningcoaches/

Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/

Follow Robyn on Instagram | https://www.instagram.com/robynclarkcoaching/ _____________________________

Episode Highlights: value of implementation & transformation, building an engaged audience through free content, long term benefits of providing valuable information

Summary: In this Awake & Winning Coach episode, Kaylor and Robyn tackle the fear of dropping too many knowledge bombs for free. Spoiler alert: giving away those golden nuggets won’t scare off paying clients—it’ll actually do the opposite. They bust the myth wide open, showing how the real magic happens when you dish out the freebies and build a loyal, fired-up audience that can’t wait to invest in your program. It’s all about proving the value upfront and watching them line up to buy in. Get ready for some myth-busting, truth-dropping action in this episode!

Takeaways:

• Providing valuable information upfront for free can attract an audience and position coaches as authorities in their space
• The value of coaching lies in the transformation and implementation of the information, not just the information itself
• Building a large and engaged audience through free content can lead to high-paying clients in the long run
• Giving away valuable information does not mean giving away the entire program or support, but rather sharing valuable insights and strategies

Please make sure to give us a review and a five star rating if you’re loving what we are doing and give us a follow on IG: @awakeandwinningcoaches

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RESOURCES MENTIONED IN THIS EPISODE:

Website | https://theawbiz.com

Website | https://yourwinningpodcast.com/

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LINKS & REFERENCES:

Check out the Awake & Winning Website | https://awakeandwinning.com/

Join the Awake & Winning Business AW-cademy | https://theawbiz.com

Join the Awake & Winning POD-cademy | https://yourwinningpodcast.com/

Follow us on Instagram | https://www.instagram.com/awakeandwinningcoaches/

Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/

Follow Robyn on Instagram | https://www.instagram.com/robynclarkcoaching/

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The Mountain is YOU | EP44

Episode Highlights: impact of victim mindset on business success, building a resilient business, playing the long game, having a clear mission and end goals in business, embracing challenges and opportunities for growth

Summary: Get ready for a powerful episode of the Awake & Winning Coach Podcast, where Kaylor and Robyn dive into the game-changing mindset shifts every business owner needs to hear. Originally featured on Robyn’s Jewelry Business Academy Podcast, this conversation is all about breaking free from the victim mentality that can sabotage your success.

Kaylor and Robyn explore how blaming external factors, like social media or market conditions, keeps you stuck—and why taking radical self-responsibility is the key to turning things around. 

But that’s not all. They also delve into the deeper meaning of authenticity—not just showing up as who you are, but defining your purpose, your mission, and who you truly want to be in this world. With a clear mission and end goals, you can start viewing your business as a game where challenges are just opportunities for growth.

If you’re ready to stop playing small and start embracing your full potential, this episode is a must-listen. Tune in and transform the way you think about your business and your success! 

Takeaways:

• Victim mindset is believing that external circumstances are the reason for not achieving desired results
• Blaming external factors, such as Instagram, for business struggles is counterproductive
• Pivoting and adapting to challenges is necessary for long-term success.
• Playing the long game and focusing on what can be controlled leads to growth and resilience
• Authenticity goes beyond just showing up as who you are; it's about defining why you're here and who you want to be in this world
• Have a clear mission and end goals for your business

Please make sure to give us a review and a five star rating if you’re loving what we are doing and give us a follow on IG: @awakeandwinningcoaches

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RESOURCES MENTIONED IN THIS EPISODE:

Website | https://theawbiz.com

Website | https://yourwinningpodcast.com/

Song | The Mountain is You by Chance Pena on Spotify

Podcast | Jewelry Business Academy Podcast with Robyn Clark on Spotify

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LINKS & REFERENCES:

Check out the Awake & Winning Website | https://awakeandwinning.com/

Join the Awake & Winning Business AW-cademy | https://theawbiz.com

Join the Awake & Winning POD-cademy | https://yourwinningpodcast.com/

Follow us on Instagram | https://www.instagram.com/awakeandwinningcoaches/

Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/

Follow Robyn on Instagram | https://www.instagram.com/robynclarkcoaching/

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Episode Highlights: revealing the price, sales calls for high ticket offers, importance of value and transformation, customizing prices

Summary: In this episode of the Awake & Winning Coach Podcast, Kaylor and Robyn tackle a hot topic that every coach needs to master—high-ticket pricing. If you’re ready to elevate your coaching business, this episode is packed with insights you don’t want to miss.

Kaylor and Robyn break down what high-ticket really means (we’re talking anything over $2,000) and why revealing the price upfront can be a dealbreaker. They share strategies to avoid sticker shock by delivering all the value and information your clients need before discussing the cost.

They also dive into the concept of the value ladder and the art of customizing prices to fit your client’s budget, ensuring they see the true value and transformation your coaching offers.

If you’re ready to stop selling on price and start selling on value, tune in now to learn how to make high-ticket pricing work for you and your clients. This episode is a game-changer for your business!

Takeaways:

• High ticket is defined as anything over $2,000 in the coaching industry
• It's important not to reveal the price upfront to avoid sticker shock and allow potential clients to fully understand the value and transformation they will receive
• Customizing the price based on the client's budget is crucial
• Focusing on the value and transformation rather than just the price is key

If you enjoyed the episode, please be sure to take a screenshot and share it out on Instagram and tag @thekaylorbetts. Also, please make sure to give us a review and a five star rating if you’re loving what we are doing!

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IMPORTANT UPDATES:

Check out the Awake & Winning Website | https://awakeandwinning.com/

Join the Awake & Winning Life AW-cademy | https://theawlife.com/

Join the Awake & Winning Business AW-cademy | https://theawbiz.com

Join the Awake & Winning POD-cademy | http://yourwinningpodcast.com/

Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/

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