Episode Highlights: social media, content creation, coaches, boldness, authenticity, audience focus, program promotion, consistency
Summary:
In this episode, Kaylor and Robyn dive into the top blunders content creators, especially coaches, tend to make on social media. First off, they tackle the issue of not being bold enough with content. They stress the significance of standing out and staying true to oneself to capture attention and forge a robust online presence.
Next up is the pitfall of being too self-centered instead of focusing on the audience. They emphasize the importance of delivering value and addressing the audience's needs and struggles to cultivate a loyal following.
The third mistake revolves around not promoting their program adequately. Kaylor and Robyn stress the importance of highlighting the transformation and benefits of the program rather than just listing its features.
Lastly, they discuss the blunder of inconsistency in content creation. They underscore the necessity of daily posting and stress the importance of establishing a system and strategy for content creation.
Takeaways:
- Being bold and authentic in your content in order to stand out from the competition
- Focusing on providing value and addressing the needs of your audience
- Pitching the transformation and benefits of your program, not just its features
- Being consistent with your content creation to build a strong online presence
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RESOURCES MENTIONED IN THIS EPISODE:
Instagram | https://www.instagram.com/therealbradlea/ | https://www.instagram.com/hormozi/ | https://www.instagram.com/grantcardone/ | https://www.instagram.com/codiesanchez/
Website | https://theawbiz.com
Website | https://yourwinningpodcast.com/
Book | Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
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LINKS & REFERENCES:
Register for the Passion to Profit Masterclass | http://passiontoprofitcoach.com/
Check out the Awake & Winning Website | https://awakeandwinning.com/
Join the Awake & Winning Business AW-cademy | https://theawbiz.com
Join the Awake & Winning POD-cademy | https://yourwinningpodcast.com/
Follow us on Instagram | https://www.instagram.com/awakeandwinningcoaches/
Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/
Follow Robyn on Instagram | https://www.instagram.com/robynclarkcoaching/
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