Episode Highlights: value of implementation & transformation, building an engaged audience through free content, long term benefits of providing valuable information

Summary: In this Awake & Winning Coach episode, Kaylor and Robyn tackle the fear of dropping too many knowledge bombs for free. Spoiler alert: giving away those golden nuggets won't scare off paying clients—it'll actually do the opposite. They bust the myth wide open, showing how the real magic happens when you dish out the freebies and build a loyal, fired-up audience that can't wait to invest in your program. It's all about proving the value upfront and watching them line up to buy in. Get ready for some myth-busting, truth-dropping action in this episode!

Takeaways:

• Providing valuable information upfront for free can attract an audience and position coaches as authorities in their space
• The value of coaching lies in the transformation and implementation of the information, not just the information itself
• Building a large and engaged audience through free content can lead to high-paying clients in the long run
• Giving away valuable information does not mean giving away the entire program or support, but rather sharing valuable insights and strategies

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RESOURCES MENTIONED IN THIS EPISODE:

Website | https://theawbiz.com

Website | https://yourwinningpodcast.com/

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LINKS & REFERENCES:

Check out the Awake & Winning Website | https://awakeandwinning.com/

Join the Awake & Winning Business AW-cademy | https://theawbiz.com

Join the Awake & Winning POD-cademy | https://yourwinningpodcast.com/

Follow us on Instagram | https://www.instagram.com/awakeandwinningcoaches/

Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/

Follow Robyn on Instagram | https://www.instagram.com/robynclarkcoaching/

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