Todays guest likes to think differently about experiential marketing and her white paper titled "The 10 new Rules of Experiential" Is a must read. Today we're going to discuss rule #6 titled Death to the Panel, or more appropriately, Don't Do Boring Shit.

She ran the experiential division of Conde' Naste, she was the Global Head of Marketing at Fast Company. She has written two books (on politics and sports), and optioned a TV show about the summer she and her dad ushered for the Lehigh Valley Iron Pigs. Erica Boeke, Founder and CEO of Liberty and Company is our guest today on The Event Producer Podcast.