The THOMcast

Don’t fail your product launch #IDmarketing — THOMcast E01

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In this episode, Lies Taerwe, Managing Director at The House of Marketing, explains how Integrated Data Marketing can revolutionize today and tomorrow's way of doing marketing.

🌶 TODAY’S MENU

  • Why 80% of new products launched are unsuccesful
  • Why businesses fail at understanding their customers' needs
  • How ID marketing solves this, and how you can start applying it today

    • 🧩 RESOURCES 👉 https://bit.ly/THOMcastE01

    • Summary of the episode
    • More detailed view on ID Marketing, including case
    • The ID Marketing Starter's Guide

      • 🚀 TIMESTAMPS

      • (01:48) What is "ID Marketing" and why should you care?
      • (03:42) Is there really a gap between what consumers say and do?
      • (07:55) What should we do with traditional marketing?
      • (10:12) How does ID Marketing change the way to define personas?
      • (13:25) How to you concretely start implementing ID Marketing?
      • (15:46) Neuromarketing... isn't it too heavy/expensive/complex?

        • 🙋‍♀️ CONTACT US

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        Business inquiries 

        Podcast inquiries

         

        * * *

        This episode is brought to you by The House of Marketing.

        Special thanks to Lies Taerwe. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.

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        The THOMcastBy The House of Marketing

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