Want to know the quickest way to kill your posting love affair? Go from “sharing” to “content creating.” (Assuming you even fancy it at all.)

But when you have a business that relies on making organic sales through social media, you have no choice but to get over that repulsion…right?

Nope! 

Like most things in biz-life, you just gotta work smarter-not-harder…in this case → replacing ‘content creating’ with ‘ content repurposing.’

Repurposing content sounds like one thing, but it is waaaa-hayyy-hayyyy more than that - it’s an umbrella baby, and I’ve got ideas raining on ya left and right.

Quick overview of what we cover: 

• Why it’s a-ok to honor your Inner Lazy Person and repurpose content!
• The exact step-by-step process I follow to use IG insights as Zuc intended
• The metric that you should be paying the MOST attention to out of likes, shares, comments, saves, + follows (and one you’re probs overlooking)
• How to tell if you’re Living La Vida Engagement, or if vanity metrics are tripping you up
• My favorite content databases to simplify repurposing (and make it delegatable!)
• Why chasing your tail is more efficient than not tagging your content
• ‘When was your LMP?’ aka, the woo-woo-would-you-like-to-make-this-WAY-easier method of content creation (really!!)
• Content banking/repurposing is a rinse+repeat skill – one that I’m teaching in my upcoming Sustainable Growth Lab

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Follow Soulpreneur: @soulpreneur_co
• Follow Sustainable Scaling: @sustainablescaling 
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

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This episode was first published at SustainableScaling.co/038

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
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• Adriane's LinkedIn
• Visit the Visionaries website

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