In Part 2 of our AFL vs NRL case study, we look towards the future of Australian football and examine how both codes are adapting to a rapidly changing sports landscape. We explore the importance of expanding beyond traditional markets, engaging the next generation of fans through digital and social media, and the growing role of women's sport in creating new audiences and commercial opportunities.

Designed for Sport Management, Sport Marketing and Business students, this episode uses the AFL and NRL to explore how sporting organisations can build sustainable growth by reaching new audiences, evolving their products and staying relevant in an increasingly competitive entertainment market.

In Part 1 of our AFL vs NRL case study, we explore how Australia's two major football codes compete for fans, attention, sponsorship and media audiences. Looking at the AFL and NRL through a marketing lens, we examine competitive positioning and how each code differentiates its product, before exploring the powerful role of tribalism, identity and brand loyalty in turning sports fans into lifelong supporters.

We then look at how both codes have transformed individual matches into major entertainment experiences through events such as AFL Gather Round and NRL Magic Round. From fan engagement and sponsorship activations to tourism and social media, these events demonstrate how modern sports organisations are selling much more than the game itself. Designed for Sport Management, Sport Marketing and Business students, Part 1 provides a real-world case study of how two competing sports use different strategies to attract, engage and retain their audiences.

The NFL has long been regarded as America's game, but in recent years it has embarked on an ambitious strategy to become a truly global sport. In this episode of Don't Forget Your Position, we explore how the league has successfully expanded into international markets through the NFL International Series in London, its upcoming regular season game at Melbourne's iconic MCG, and its broader Global Markets Program. Along the way, we examine the marketing strategies behind international expansion, fan engagement, localisation and long-term brand growth.

Designed for Sport Management, Sport Marketing and Business students, this episode uses the NFL as a real-world case study to demonstrate how sporting organisations enter new markets while maintaining their core identity. Complete with discussion questions for tutorials or independent study, this episode is perfect for students, lecturers, industry professionals and anyone interested in the business behind one of the world's fastest-growing sports brands.

Formula 1 has undergone one of the most remarkable brand transformations in modern sport. Once viewed as a niche competition with an ageing fanbase, the sport has successfully captured the attention of younger audiences around the world. In this episode of Don't Forget Your Position, we explore the marketing strategies behind Formula 1's recent growth, from embracing digital media and storytelling to building driver personalities, creating unforgettable fan experiences, and balancing innovation with tradition.

Designed for Sport Management, Sport Marketing and Business students, this episode examines Formula 1 as a real-world marketing case study and includes discussion questions that can be used in tutorials or independent study. Whether you're a student, lecturer, industry professional or simply interested in the business behind the spectacle, this episode offers valuable insights into how one of the world's oldest motorsports reinvented itself for a new generation.

In the first episode of the new Don't Forget Your Position series, we explore the FIFA World Cup as one of the greatest marketing case studies in sport. Rather than focusing on what happens on the pitch, we examine the strategies behind the world's biggest sporting event, including brand building, scarcity marketing, sponsorship activation, global campaign management, and fan engagement. Discover why the FIFA World Cup has become one of the most recognisable and valuable brands on the planet, and what marketers can learn from its success.

Designed for Sport Management, Sport Marketing and Business students, this episode also includes thought-provoking discussion questions that can be used in tutorials or independent study. Whether you're a student, lecturer, industry professional or simply fascinated by the business of sport, this episode will challenge you to think beyond the game and see the FIFA World Cup through a marketing lens.

Nick had a chat with Matt McIndoe who is the Match Day Presenter at Melbourne City Football Club & the co-host of the Talking City Podcast.

Follow us on Twitter, Facebook & Instagram @DFYPsports

https://twitter.com/DFYPsports

https://www.facebook.com/DFYPsports

Nick had a chat with Andrew Moffett who is the Head of Marketing at Kairos Sports Tech.

Follow us on Twitter, Facebook & Instagram @DFYPsports

https://twitter.com/DFYPsports

https://www.facebook.com/DFYPsports

Nick had a chat with George Kouroumalis who is the Creative, Digital and Media Manager at South Melbourne FC.

Follow us on Twitter, Facebook & Instagram @DFYPsports

https://twitter.com/DFYPsports

https://www.facebook.com/DFYPsports

Nick spoke with Julia Montesano about her role as a digital content creator at NBL1.

Follow us on Twitter, Facebook & Instagram @DFYPsports

https://twitter.com/DFYPsports

https://www.facebook.com/DFYPsports

Nick had a chat with Jake Keogh, the General Manager of the Deakin Melbourne Boomers in the WNBL.

Follow us on Twitter, Facebook & Instagram @DFYPsports

https://twitter.com/DFYPsports

https://www.facebook.com/DFYPsports