Don’t Freak Out… This Will Get Out: Most of our lives are lived through a screen now. When we go to a piano recital or concert, the first thing we do is pull our phones out and hit record. Then? We share it. This has led to dread because we’re starved for the validation of doing it right… or at least doing it in a way where everyone wishes they’d done it like us. And that often makes Christmas something it shouldn’t be: personal brand management.