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Don't Get Obsessed with the Social Media Vanity Metrics!
Is your social media performance getting you down? It is easy to start getting obsessed with the vanity metrics (likes and follows) and stressing that your social media is not working. Likes and follows do not automatically equate to actual bookings.
In this episode, I delve into the misconception that achieving virality on social media guarantees an immediate influx of direct bookings, revealing that genuine engagement with our target audience really is the key. I explore the distinction between the quantity of followers and the quality of interactions, emphasising the need to develop relationships that can ultimately lead to bookings.
I share with you the more meaningful marketing social metrics that should be prioritised, such as website traffic and audience engagement, rather than succumbing to the allure of superficial high numbers.
By focusing on creating purposeful ideal guest-lead content and building trust with our audience, we can achieve greater direct booking success.
---
Key Takeaways:
- The pursuit of vanity metrics such as likes and followers does not equate to an immediate increase in direct bookings or more revenue.
- A focus on audience quality rather than sheer size is key for achieving sustainable business growth.
- Engagement with ideal guests through meaningful content creates relationships that can lead to actual direct bookings.
- Successful marketing strategies must prioritise actionable metrics, including website traffic and email signups, over mere social media popularity.
---
Handy links from this episode:
Social Media Training - find out more about Sarah's marketing club - THE FULLY BOOKED BUSINESS CLUB™
---
*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
Find out more
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---
View all episodes
By Sarah OrchardIs your social media performance getting you down? It is easy to start getting obsessed with the vanity metrics (likes and follows) and stressing that your social media is not working. Likes and follows do not automatically equate to actual bookings.
In this episode, I delve into the misconception that achieving virality on social media guarantees an immediate influx of direct bookings, revealing that genuine engagement with our target audience really is the key. I explore the distinction between the quantity of followers and the quality of interactions, emphasising the need to develop relationships that can ultimately lead to bookings.
I share with you the more meaningful marketing social metrics that should be prioritised, such as website traffic and audience engagement, rather than succumbing to the allure of superficial high numbers.
By focusing on creating purposeful ideal guest-lead content and building trust with our audience, we can achieve greater direct booking success.
---
Key Takeaways:
- The pursuit of vanity metrics such as likes and followers does not equate to an immediate increase in direct bookings or more revenue.
- A focus on audience quality rather than sheer size is key for achieving sustainable business growth.
- Engagement with ideal guests through meaningful content creates relationships that can lead to actual direct bookings.
- Successful marketing strategies must prioritise actionable metrics, including website traffic and email signups, over mere social media popularity.
---
Handy links from this episode:
Social Media Training - find out more about Sarah's marketing club - THE FULLY BOOKED BUSINESS CLUB™
---
*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
Find out more
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---