David Hieatt co-founded cult clothing brand Howies, revived a derelict Welsh jeans factory as Hiut Denim, and created the globally-admired ideas festival The Do Lectures. Along the way he has addressed Apple, Google and Patagonia and written several punchy business books, including Do Purpose.

In this episode David explains why brands with a purpose ‘do better and matter more’, how storytelling rescued 400 skilled makers in Cardigan, and why every creative should seek hard problems, not easy wins.

‘A brand’s power,’ David says, ‘is the 18-inch journey from head to heart.’ Listen below (or on your favourite app) to discover how he makes that leap — and how you can too.

Entrepreneur, author and speaker, David champions businesses that fix problems rather than chase margins. With Hiut Denim he reignited Britain’s largest jeans workforce; with The Do Lectures he inspires others to marry profit with purpose.

Read Do Purpose — David’s manifesto for mission-led business — via The Do Book Co.

Explore Hiut Denim and the Cardigan factory revival at hiutdenim.co.uk, and watch hundreds of free talks at TheDoLectures.com.

Each episode features insights from Mark and interviews with outstanding creators – including artists, writers, performers, commercial creatives, directors, producers, entrepreneurs and other creative thought-leaders.

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The post Don’t Just Sell Something: Do Something! with David Hieatt appeared first on Creative Coach | Mark McGuinness.