Billboards pay land rent for the right to be on a property. Sometimes that amount is small, based on the projected revenue the sign can produce. But don’t let anyone tell you that even a small sum “is not enough” to warrant their time working with you. In this episode, we’re going to discuss how to sell very rich people on accepting small amounts of money, and why it makes complete sense for a property owner to embrace the incremental benefit of a billboard on their property.