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Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operat... more
FAQs about The Billboard Mastery Podcast:How many episodes does The Billboard Mastery Podcast have?The podcast currently has 130 episodes available.
November 17, 2025Things Business Books Won’t Teach YouIn honor of Veterans Day, in this Billboard Mastery podcast we’re going to explore some of the significant strategies to be found in books on military history and how they apply to the billboard industry. While business books have good lessons learned, the significance of military engagement and its life-or-death impact has yielded much more pronounced theorems on success....more11minPlay
November 03, 2025The Billboard Owner's LifestyleOwning billboards is unlike most every other business. In this Billboard Mastery podcast we’re going to explore the unusual lifestyle of most billboard owners and review the reasons for this unique style of business....more8minPlay
October 17, 2025The Laws Of NegotiationEvery billboard deal begins and ends with a successful negotiation of terms. But many people don’t understand the mechanics of these transactions and the science behind them. In this Billboard Mastery podcast we’re going to explore the art form known as American contract negotiation....more9minPlay
October 06, 2025Tricks To Stay Out Of Harm's WayThe worst thing that can happen to any billboard is to end up being torn down for property redevelopment. In this Billboard Mastery podcast we’re going to explore some of the real-life tricks you can use to minimize your exposure to this risk....more9minPlay
September 08, 2025Why I Drop A Dime Down Every HoleTiny habits can yield big consequences. In this Billboard Mastery podcast we’re going to review some simple habits that can reinforce important moments in building a successful billboard....more9minPlay
August 25, 2025When To Be Loose – And When To Be Tight – In DocumentsAlthough a good contract sets in stone the terms of your agreement, some things should maybe not be chiseled in as hard. In this Billboard Mastery podcast we’re going to review the times that there should be little room to maneuver as well as when you should give yourself plenty of leeway....more8minPlay
August 12, 2025What You Want To See In A LocationWhether you’re buying an existing sign or building a new one, everyone wants to avoid investing in a “loser” location. In this Billboard Mastery podcast we’re going to explore the attributes that have proven to be good indicators of success, as well as those that are a warning sign....more10minPlay
July 28, 2025Where The Industry Went WrongThe stock of Clear Channel Outdoor went for around $30 a share in 2007 but today trades for only around $1 a share. What went wrong? In this Billboard Mastery podcast we’re going to explore how the billboard industry made some fatal moves years ago, and how you can learn from their mistakes and build your business the correct way going forward....more9minPlay
July 15, 2025All About Three-Dimensional AdsMost billboards, when viewed from the side, are flat. But some billboards have large objects jutting out from them. In this Billboard Mastery podcast we’re going to explore the world of 3-D billboard designs....more8minPlay
July 01, 2025All About BarteringWe think of billboard revenue as being strictly in dollars, but for decades some operators have garnered income in barter, as well. In this Billboard Mastery podcast we’re going to examine how you can use barter – exchanging goods and services – as a productive way to fill your vacant ad space....more10minPlay
FAQs about The Billboard Mastery Podcast:How many episodes does The Billboard Mastery Podcast have?The podcast currently has 130 episodes available.