There is a time to talk and a time to listen – but there’s also a time to talk a little less. In this Billboard Mastery podcast we’re going to review when to hold back on talking and how to get straight to business in order to get deals closed.

There are few income streams more passive than owning a billboard. In this Billboard Mastery podcast we’re going to explore how you can make outdoor signs into your own version of “mailbox money” as well as strategies to get started.

Warren Buffett’s partner Charlie Munger once criticized Berkshire Hathaway’s early focus on what he called “cigar-butt” investing. Yet it’s a philosophy that also holds true for billboard signs. In this Billboard Mastery podcast we’re going to explore what “cigar-butt” signs actually are and their advantages and disadvantages.

One of the most important attributes in the billboard industry – and life – is persistence against all odds. In this Billboard Mastery podcast we’re going to explore the importance of “staying the course” and not giving up, as well as some methods to improve your steadfast resilience. 

There’s an old saying “it takes money to make money” and often times that money comes from a bank loan. In this Billboard Mastery podcast we’re going to explore how to obtain a bank loan to build or buy a billboard, as well as some non-bank alternatives.

In honor of Veterans Day, in this Billboard Mastery podcast we’re going to explore some of the significant strategies to be found in books on military history and how they apply to the billboard industry. While business books have good lessons learned, the significance of military engagement and its life-or-death impact has yielded much more pronounced theorems on success.

Owning billboards is unlike most every other business. In this Billboard Mastery podcast we’re going to explore the unusual lifestyle of most billboard owners and review the reasons for this unique style of business.

Every billboard deal begins and ends with a successful negotiation of terms. But many people don’t understand the mechanics of these transactions and the science behind them. In this Billboard Mastery podcast we’re going to explore the art form known as American contract negotiation.

The worst thing that can happen to any billboard is to end up being torn down for property redevelopment. In this Billboard Mastery podcast we’re going to explore some of the real-life tricks you can use to minimize your exposure to this risk.

Tiny habits can yield big consequences. In this Billboard Mastery podcast we’re going to review some simple habits that can reinforce important moments in building a successful billboard.