Too many medical practices rely on flawed patient feedback like "How did you hear about us?" to judge whether their marketing is working. The problem? Those answers change depending on how the question is asked, what the patient remembers, and what they assume you want to hear. Relying on that kind of data can send your budget in the wrong direction.

In this episode, Zed explains why confirmation bias and bad data can sabotage your growth, and how to build a reliable system that actually shows whether your advertising efforts are driving the right patients into your practice. Learn how to measure what matters, avoid costly mistakes, and design marketing that truly works.

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