If you are brave, if you are bold and you can use it effectively, then reverse psychology can be a really great joker to have in your pack - as the University of Bradford showed in 2016 when they made a video that said to people ‘Don’t Come to Bradford’.

Our guest is Emma Bridge, the Associate Director for Marketing and Communications at the University of Bradford and the mastermind behind the campaign.

We talk about where the idea for Don’t go to Bradford came from, why it pays to be bold and brave and find out how awkward it was to have your first conversation with your council’s new CEO be to say that you’re about to tell everyone not to come to your city.

For full show notes for this episode visit the http://thenative.com/115

Also, how about voting for The Native Podcast in the British Podcast Awards? Head over to this form, search for The Native Podcast, fill in the form and you’ll be done! Voting closes on 17 May 2018.

This episode of The Native Podcast is brought to you by ASDIE, the Annual Summit for Digital Innovation in Education, which takes place in London on Thursday 19 July. Book your ticket now, and use the code POD10 to get a 10% discount!

The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.

If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!

Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.