Built to Last

Don't Make These 3 Client Retention Mistakes


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Loyal clients spend 67% more than new clients.

The payoff of taking care of your existing clients who have already demonstrated their loyalty is bigger than that of acquiring new ones.

Spending grows proportionally with trust.

In this episode I’m breaking down the top three mistakes business owners make around client retention and what to do about it!

07:31 - Some stats on buying

09:40 - why clients don't renew even when they get good results

10:53 - positive & negative feedback I'm hearing

13:47 - create a retention strategy

18:34 - innovate and improve into the future

20:26 - 7 key components to the onboarding process

24:09 - 5 different member segments in every client base

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Built to LastBy Megan Huber

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