Black Friday sales have been starting early! If you are a small brand or retailer, take notes on how to advertise the smart way during inflation and budget-friendly season to make sure you make sales intentionally when consumers have been shopping for the holiday since September. Make this holiday season work for your business, not against you. Grab a notebook and listen to me babble about what to look at within your marketing strategy and what the consumers are looking for when buying for the holidays.