The sale of a business is probably the largest and most significant transaction for a business owner. But it’s more than a transaction, and it’s more than just one moment; it’s a significant life transition. The failure to recognize and prepare for these moments before, during, and after the transaction are part of the reason why fewer than 30% of all businesses successfully transition to a new owner. Enter Denise Logan, The Seller Whisperer. She’s the best-selling author of The Seller’s Journey and she keeps people and deals from falling apart. With a background as a lawyer, social worker, and business owner, Denise is uniquely qualified to prepare business owners for the emotional process of selling a business. In this episode, we discuss why it’s so difficult to let go, and how owners can prepare for a successful transition. If you are a business owner, you don’t want to miss this episode!