In this episode, I interview Chris Boivin, Assistant Director of Community Relations and Marketing for the Jacksonville Library system, which has 21 locations serving a large population in Florida. Chris has spent over 7 years in this position, co-managing an exceptionally talented team, and learning a lot along the way. He shares his insight gained from running marketing campaigns, and how it's really not about what "you're" trying to get your patrons, cardholders, users, or customers (however your library labels your guests) to do, it's more about how to figure out what they like, send them that, and that is what conveys the value of your library. Chris also talks about responsive design, emails, the importance of clear CTAs (call to action), and notes that Donald Miller's book "Building a Storybrand" has had a large influence on his work.

Chris also mentions Angela Hursh's fantastic blog, Super Library Marketing, which can be read at: superlibrarymarketing.com.

Chris hosts, plans, and runs a monthly book club specifically for library marketing that meets on Facebook here: https://www.facebook.com/groups/librarymarketingbookclub/

His book club hosts the authors, does Q & A, and invites you to vote on the next book they will read. Chris' book club also has a website in which he posts past meeting recordings. Visit www.librarymarketingbookclub.org to browse and signup to receive emails.

Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at [email protected].

Until next time!

Intro & Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.