In this episode of the Strength Matters Podcast, join James Breese, Josh Kennedy and Andrew Wallis as they unravel the common misconception linking social media follower count with business success. This episode is a must-listen for fitness professionals looking to understand the true essence of building a sustainable business model, beyond the allure of social media fame.

Timeline Summary:

• [00:00:31] Misconception of Follower Size and Revenue
• [00:03:11] Reality of Influencer Income
• [00:05:00] Speaker Circuit vs. Business Success
• [00:07:12] Overcoming Imposter Syndrome
• [00:09:24] Importance of a Solid Business Model

Key Takeaways:

1. Social Media vs. Real Income: A large following on platforms like Instagram doesn’t necessarily equate to a successful business model or significant revenue.
2. Influencer Illusion: Many influencers with substantial follower counts struggle financially, relying on temporary promotions and lacking a sustainable business plan.
3. Speaker Circuit Realities: High-profile speakers at fitness conferences often face similar business challenges, lacking a robust model for consistent income.
4. Imposter Syndrome: Understanding the reality behind social media and public figures can help fitness professionals overcome imposter syndrome.
5. Business First: Establishing a solid, recurring revenue business model should be the priority before pursuing social media fame.
6. Client Focus: Remembering that in the fitness industry, clients are the heroes, and professionals are their guides, can lead to more authentic and successful business strategies.

Websites and Links Mentioned:

• Strength Matters
• Free Website Audit

Quotes:

"Follower size does not equate to revenue or good business sense." - James Breese

"Being on the speaking circuit and speaking does not equate money." - James Breese

"Build a good audience with a good business model at the ground first." - James Breese

"Our clients are the heroes, we are the guides." - Andrew Wallis

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