People of this world get enamored with the rich, powerful, and celebrity. 

Often these people are preferred and pedestaled.  Even as Christians, it

can be easy to fall into playing favorites with those who carry a high

social standing in this world. James warns us in this passage that doers of

the word don't live like this.  Marked by gospel shaped hearts, and

motivated by Great Commandment love, genuine doers of the word shun a life

of partiality and favoritism, and seek to love the hearts of people

regardless of external appearance and socio-economic status.  To cut it

straight: Genuine Christians don't play favorites.