How do you innovate? It sounds like a big, abstract question, but I’d argue that it’s the most important question anyone can ask today. As coronavirus upends our lives and our businesses, it’s creating a moment of unprecedented change. Yesterday’s solutions may not make any sense anymore. Tomorrow’s solutions are still in development. So to understand this important process, let's look at the story behind something we use every day: The refrigerator! You’ll see industries battling each other, one clinging to the past and the other pushing for the future. You’ll learn how consumers’ fears can lead them to make bad decisions. And, you’ll hear from a VP of research at Samsung, who explains how sometimes, innovation requires thinking two different ways at the same time. This episode is a special rebroadcast from the podcast Pessimists Archive.