Timestamps:

01:39 The role of product marketing in the B2B landscape

03:14 Why website ownership and conversion rates matter for PMMs

04:42 Challenges and strategies to be aware when managing website messaging

06:52 The evolution and future of message testing

07:22 CEO's Role as a product Marketer in Startups

09:53 Why messaging is underestimated in B2B

13:05 Message testing and market trends

16:24 Advices for solo PMM on messaging

19:38 How to improve your message clarity and relevance

20:56 How to leverage customer feedback with your messaging

24:29 How Peep is building influence and engaging on LinkedIn

26:43 What makes Spryng different from other B2B events

29:42 The Messaging Torture Chamber

34:19 Where to find Peep and learn more from him

Show Notes:

Wynter

Hemingway App

Sales Pitch by April Dunford

B2B Messaging course

Spryng event 

Peep LinkedIn

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