Show Me Shena

Don’t scale a cash‑starved business


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Ambitious people love to talk about scaling—more clients, more offers, more team—but very few can answer a simple question: “How long could you keep going if nothing new came in?” In this episode of Show Me Shena, we focus on cash flow first and teach you how to build runway before you make your next big move. We’ll define what cash flow and runway really mean in a small‑business or household context, why “I’ll figure it out as I go” is one of the riskiest money strategies you can run, and how wealthy founders quietly calculate their survival window before they hire, launch, or expand. You’ll walk through a practical example of a business that looked successful from the outside but was one slow month away from crisis, and you’ll see how a handful of changes—clarifying burn rate, trimming or renegotiating a few expenses, tightening collections, and setting a realistic runway target—created breathing room and better decisions. Your team can stretch this into a blog that defines key terms, lists common “scaling on vibes” mistakes, and outlines a 30‑day plan to strengthen cash flow and extend runway without starving the business. Break the playbook and join our community at www.audiobookschool.com.

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Show Me ShenaBy Dr. Shena Dixon Mason, Esq.