The initial thought of people whenever a new property is acquired is a celebratory greeting. Although this sounds proper, John Casmon begs to disagree especially when it comes to market positioning. Also, in this episode, he talks about more tips in attracting high net worth individuals, experiencing imposter syndrome, and shifting our focus to giving value. So, why did John Casmon have this thought? Let’s listen to his story.

[00:01 - 05:13] Opening Segment 

• I welcome today’s guest, John Casmon
• Sentiments on his email about the reality of the real estate business
• Taking advantage of marketing opportunities

[05:14 - 15:12] Finding Your Unique Position to Help

• Attracting high net worth individuals
• Understand the investor’s challenges to filter your network
• Tackling imposter syndrome with a shift in focus

[15:13 - 23:39] Why Celebratory Messages in Platforms is a No-No

• Medium matters - it boils down to marketing positioning
• Aiming to give value and having people think deeper

[23:40 - 26:26] Closing Segment

• Figure out what’s holding you back
• Final words

Tweetable Quotes:

“Whenever you have an opportunity to engage your audience, your network, you want to take advantage of that.” - John Casmon

“It's not necessarily that you go to them and say, ‘Hey, come invest with me,’ but you want to leverage those relationships to start building out your network.” - John Casmon

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