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Don’t Spend Another Dollar On Marketing Until You Do This with Jennifer Versacci, VP Marketing and Innovation, Schweid & Sons E130
Special first-time ordering discount code: Winningatwork15
Attracting consumers and converting them into loyal advocates is every marketer's dream! They obsess over tactics, channel performance, clicks, and conversion rates. Jennifer Versacci has built a career consistently achieving double-digit revenue and earnings growth and building brands across multiple categories, markets, and consumer segments. She joins me today to share her brand strategies to keep the revenue rolling in.
- If you do not have a brand strategy and understand where the customer is on their journey, you will squander precious marketing dollars
- Success indicators: industry benchmarks
- Value offerings, content, establish as an authority
- panel data
- SWAG
Connect with Jennifer Versacci on LinkedIn: https://www.linkedin.com/in/jennifer-versacci/
Schweid & Sons: https://schweidandsons.com/
Special first-time ordering discount code: Winningatwork15
About your Host Tony Moore and the Winning at Work podcast:
- Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE
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By Tony Moore
4.8
3939 ratings
Special first-time ordering discount code: Winningatwork15
Attracting consumers and converting them into loyal advocates is every marketer's dream! They obsess over tactics, channel performance, clicks, and conversion rates. Jennifer Versacci has built a career consistently achieving double-digit revenue and earnings growth and building brands across multiple categories, markets, and consumer segments. She joins me today to share her brand strategies to keep the revenue rolling in.
- If you do not have a brand strategy and understand where the customer is on their journey, you will squander precious marketing dollars
- Success indicators: industry benchmarks
- Value offerings, content, establish as an authority
- panel data
- SWAG
Connect with Jennifer Versacci on LinkedIn: https://www.linkedin.com/in/jennifer-versacci/
Schweid & Sons: https://schweidandsons.com/
Special first-time ordering discount code: Winningatwork15
About your Host Tony Moore and the Winning at Work podcast:
- Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered.
Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE