Don't start your marketing with video. You need a good pitch and plan before you start putting time and money into your video projects.  It's easy to waste a bunch of time when you don't have a good plan around your visual content.  Your media needs to point people in the right directions and help the overall goal of your marketing.   This is true wether you have a big or small business.  A little planning can go a long way.  This will save both you and your company a significant amount of time if you invest in the marketing and pre-production process.