What are the trends in social media?  Where should you spend your time and money.  Here is a quick episode with the team from Garland and Burks Marketing to help me unpack trends we have seen in the social media sphere.   Walter and Heather Burks discuss what they have learned from the Charlotte North Carolina market and what they have been learning from their day to day work on social media.   Firetower media and Garland and Burks Marketing are based in the Charlotte North Carolina Market and focus on content creation for their clients.

How much should I spend on video?   In this episode we discuss how to get a grasp on how to budget for video spend.  When it comes to marketing we all know that their can be an endless blackhole of spending options.  How do you go about figuring out where to start.  Drew Moore with Suited discuss a simple process to get an idea of where to start.  There unfortunately isn't an easy answer, but their is some common sense math to work off of to get started.  

The second part of our fist episode continues with the basics of how to make a pitch.  Knowing your sales pitch is pivotal in developing a good visual strategy.  Once you know your pitch it is much easier to create a visual brand around it.  Your visual content should works to serve the ideation of your sales direction.   We discuss the difference between 3 different types of pitches and how they work in your sales creation.  These can be used in person or in video mode development to sell your products at each of the stages of your clients in the sales process.   

Don't start your marketing with video. You need a good pitch and plan before you start putting time and money into your video projects.  It's easy to waste a bunch of time when you don't have a good plan around your visual content.  Your media needs to point people in the right directions and help the overall goal of your marketing.   This is true wether you have a big or small business.  A little planning can go a long way.  This will save both you and your company a significant amount of time if you invest in the marketing and pre-production process.