Caption templates, content prompts, viral hook formulas, and AI content hacks all promise to save you time and boost your visibility...but if you're not careful, they’ll also erase everything that makes your brand different.

It's not so much the tactics themselves that are the problem, but more so the lack of critical thinking in application to your unique brand.

In this episode you’ll learn:

• Why using content templates as recipes (not ready-made meals) is key to standing out

• The psychology behind viral visual cues (and how to make them your own)

• Why “popular” content ≠ profitable content

• How to reverse-engineer content frameworks instead of blindly copying trends