In this episode of The Ambitious Broker, Roger Hance sits down with 40-year real estate veteran and RE/MAX franchise owner, Keith Myers. Keith shares his journey from a college athlete to a corporate employee to a real estate powerhouse by embracing the old-school discipline of "farming." He explains how modeling a successful mentor and relentlessly door-knocking a single neighborhood allowed him to dominate his market and build a career that has weathered every type of storm, from 18% interest rates to the Great Recession. Keith provides timeless, actionable advice for agents at any stage, emphasizing that the simple, unwavering commitment to "just keep doing it" is the ultimate key to success. This episode is a masterclass in the foundational principles of building a long-lasting, profitable real estate business.

KEY TAKEAWAYS

• The Unbeatable Power of Consistency: The single common denominator for success is simple: don't stop. Keith emphasizes that he's never seen an agent fail who just kept doing the work, highlighting that discipline beats talent over the long haul.
• Become the Mayor of Your Market: Dominate a hyperlocal area through farming. By being physically present and building relationships door-to-door, you create a competitive advantage that technology and impersonal marketing can't touch.
• Model, Don't Reinvent: For new or struggling agents, the path is clear: find a successful agent, ask them what they do, and replicate their system for a year without deviation before adding your own flair.
• Success is a Team Sport: The environment you're in matters. Surrounding yourself with other motivated, successful agents in a collaborative office culture creates a powerful upward spiral of accountability and encouragement.
• The Golden Rule of Income: Your income is directly proportional to the number of people who know you, like you, and trust you. Every prospecting activity should be focused on growing this relational foundation.
• Technology is a Tool, Not a Crutch: Use CRMs to nurture long-term relationships and AI to increase efficiency (like writing property descriptions). But never let technology replace the human connection at the heart of the business.
• Master Your Presentation: Practice your listing and buyer presentations until they are second nature. This isn't about being "canned," it's about being so confident and comfortable that you can win any appointment.
• Prospect for Listings, Buyers are a Byproduct: While you need to work with both, focusing your primary energy on prospecting for sellers is the most effective way to build a sustainable and scalable real estate business.

QUOTES

• "Anybody watching this that you're struggling... pick someone else who is, ask 'em what they're doing and do that."
• "I just never seen one fail... who if they just kept doing it, made it."
• "The common denominator was don't stop."
• "My real estate rule number one, your income's directly proportionate to how many people know you, like you, trust you."
• "AI won't replace us. An agent using AI will replace one that's not."
• "Real estate sales never go to zero. There's always gonna be someone that needs to sell in every market."
• "If you gotta plan B, take it."

Check out Keith Myers and their work through the link below:
https://www.linkedin.com/in/keith-myers-42a70194/

Get to know more about the Ambitious Broker at https://RogerHance.com.

You can also connect with our host and mentor, Roger, with the links below:

LinkedIn: https://www.linkedin.com/in/roger-hance/
Call: (818) 718 - 3020
Email: [email protected]
Website: https://escrowtech.net/

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