Digital content strategist and kids IP specialist Nico Lockhart shares what producers can learn about audience development and content production from YouTube. From the importance of a good thumbnail, why a viral video could take years, how the direct-to-audience model is evolving with its audience, and the parallels between so-called traditional media and online media production, get the lowdown on how YouTube is changing the way audiences engage with screen stories.

Resources

• Learn more about developing kids IP for YouTube with Nico Lockhart via the Kids IP Incubator webinar.
• Find out more about the Kids IP Incubator workshops and the successful online teams here.
• Interested in developing online content? Check out Screen Australia's Online Funding Podcast episode.