In today's episode, we're meeting with Massimo Zefferino to talk about how being more human is the secret sauce to branding.

We're talking about how so many brands (especially personal ones) aren't truly authentic.

Everything has this "have to be perfect" vibe to it and that's not what encourages people to buy.

We also touch on the topic of how so many people "tinder" their customers. It's a one and done approach rather than keeping that client around for life.

Jump into today's episode to learn how to be more human and create lasting relationships with your clients.

See you in there!

Show Notes:

✅ Check out Massimo's podcast - The Angry Designer: https://www.theangrydesigner.com/episodes/

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