Technically Speaking

In this episode – the final episode of Season 3 – we're breaking down everything you need to know about us, including how we got here and, most importantly, where we're going from here.

This one's jam-packed with news and updates, so we'll keep it short and sweet, but don't skip it. This is an episode you won't want to miss!

Show Notes:

✅ Want to learn more about SpeakerFlow, our system, and where we're headed next? Book a call with us: https://speakerflow.com/demo/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

There's a lot of truth in the phrase "Hindsight's 20-20" – no doubt about that – but it rings especially true as a business owner.

In fact, ask any entrepreneur, thought leader, speaker, you name it, and they'll share a host of things they've learned along their journey as a business owner.

To share her own business experience with us, we're joined in this episode by speaker, author, and coach Cindy Tschosik.

Cited as the “Go-To Book Writing Resource” for authors who want to “Change, Save, and Celebrate Lives One Story at a Time," Cindy has spent almost three decades across a wide range of industries including legal, IT, corporate, non-profit, marketing, entrepreneurship, writing and speaking.

Here, she shares insights from her last ten years as a business owner and seven lessons she wishes she'd known in the beginning.

That way, if you're at the beginning of your business ownership journey, you can skip some of the learning curve.

Show Notes:

✅ Learn more about Cindy and SoConnected: https://www.soconnectedllc.com/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

Everyone wants to be known for doing something great, for making their mark, and, as a thought leader, that mark can also be what takes you from "getting by" to "making a decent living" in the industry.

So how do you find your big idea? How do you build a mindset that keeps you innovating and continually generating ideas for your audience?

Here to talk about that with us is keynote speaker, author, and innovation expert Bill Stainton.

Bill is a 29-time Emmy Award winner who produced Seattle's legendary comedy TV show "Almost Live!" the longest-running, highest-rated, and most award-winning regional comedy TV show in the United States.

Additionally, as a speaker and advisor on the topics of innovation, creativity, and breakthrough thinking, Bill has coached hundreds of organizations – like Microsoft, Boeing, and Nike – to tap into their creativity and, in doing so, generate their next breakthrough idea.

Let's dive into the details and find out how all of us can do the same!

Show Notes:

✅ Learn more about Bill and his speaking and coaching programs: https://billstainton.com/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

There are plenty of challenges that come with running a small business – Any thought leader will tell you that.

But there are also countless benefits, not the least of which is the closer-knit relationships and exceptional experiences you can provide for clients.

In this episode, we're joined by speaker, financial expert, and owner of Get Looped, Chris Lautenslager to explain his "Get Looped" model.

This model is comprised of three "loops": prosperity, integrity, and community.

Here, we break down the topic of his first book and the first loop, "Prosperity," which centers around the idea that we have the opportunity, as small businesses, to scale the "unscalable" to make our customer experiences as rich as possible.

Put simply, in a large company, we're all just numbers. But, in small and medium-sized businesses, we have the chance to make real connections and, in doing so, be more prosperous.

Learn how you can do the same in this jam-packed episode!

Show Notes:

✅ Learn more about Chris's work at Get Looped: https://get-looped.com/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

For many business owners – large and small – the thought of building better systems is an enticing one.

But it's also daunting. For instance, how do you know what components a system needs? What's the trigger for when one of these components needs to do something? How do you make it repeatable and iterative?

And, most importantly, how do you measure the results of the system to make sure it's successful over time?

Here to discuss that with us is speaker, author, sales expert, and nationally syndicated business columnist Shawn Rhodes.

In this episode, Shawn shars his insights about his own systems and how he identifies when an additional component is needed. He also shared his acronym for building new systems: Trigger, Replicatable, Iteratable, and Measurable (or T.R.I.M.).

Using this acronym, Shawn has helped companies across the country build systems – sales and otherwise – that not only bring in more revenue but do so consistently AND scale the business to new heights.

If you're ready to build systems in your own business, this is one episode you don't want to miss!

Show Notes:

✅ Connect with Shawn: https://www.linkedin.com/in/shawnrhodes/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

When you think about your favorite places to shop, there are likely a few things they all have in common, like polite and friendly team members or being quick to help when you have a question or concern.

It's also likely that these reasons keep you from looking at their competitors. After all, you've been happy with them – Why look elsewhere?

In the same way, providing an exceptional experience for your clients can keep them coming back again and again, and in this episode, we're joined by CX expert Shep Hyken to talk about just that.

A New York Times and Wall Street Journal bestselling author, he's the author of 8 books, including his latest, "I’ll Be Back: How to Get Customers to Come Back Again and Again."

Put simply, for the last 30+ years, Shep has helped countless organizations build loyal relationships with their customers and employees. Here, he explains how you can do the same.

Show Notes:

✅ Check out Shep's CX articles and weekly podcast: https://hyken.com/topic/sheps-articles/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

Outbound sales is, undoubtedly, one of the hardest things to master when running your own business, especially if you don't have any prior experience in sales.

And even if you do, it can be frustrating, feeling like you can't get your foot in the door with potential clients or not knowing which sales strategies are worth trying.

That said, one tried-and-true approach to sales is a simple one, focusing on sales as relationships (rather than revenue), and who better to break that down for us than David Asarnow.

The founder of Business Nitrogen, David is an entrepreneur, trainer, speaker, and business growth mentor who's grown two companies to 8-figures — $10M and $45M, respectively, and both in less than five years.

He also once sent a shoe to the VP of a company, literally getting his "foot in the door" for future sales conversations and proving that sometimes the best sales tactics are the most out-of-the-box.

In this episode, David outlines more strategies like this and how you can take the same approach, building relationships that turn into sales down the road.

Show Notes:

✅ Check out Business Nitrogen: https://businessnitrogen.com/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

We've all stumbled on instances where we didn't seem to be getting through to someone.

Maybe they were a potential client who misunderstood what products or services you provide. Maybe they were an existing client and, somewhere in your work together, their expectations were misaligned.

In any case, the best business owners are always on the lookout for ways to better communicate, and here to help all of us hit that mark is Jason Raitz.

The Founder and President of Speak with People, Jason's spoken on more than 500 stages throughout the United States and is passionate about coaching leaders to "Speak with people, not at them."

With that in mind, this episode's all about how to better "speak with" the people around you from clients to sales leads to family and friends.

Let's dive in!

Show Notes:

✅ Learn more about Speak With People: https://www.speakwithpeople.com/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

We've discussed virtual business ownership at length on this podcast and how to use tools like your website, email marketing tools, and CRM to make the most of incoming leads.

But one tool we haven't touched on is Google Business which, turns out, can be a secret weapon for getting in front of – and catching the attention of – your ideal clients.

Joining us to explain that in more detail is serial entrepreneur, consultant, speaker, and certified Google Business expert Bobby Kerr.

Having established and scaled five successful real estate businesses, Bobby's been at the forefront of referral-based marketing for years, and he's collected a whopping 1200+ Google Business 5-star reviews.

In this episode, he breaks down how you can kickstart the same efforts in your thought leadership business and leverage your happy customers' testimonials to close more deals, all with Google.

Show Notes:

✅ Learn more about Bobby and his work: http://thebobbykerr.com/ 

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

Now more than ever, it can seem like everyone and their brother has a podcast, but it's also fair to say that not all podcasts are created equal.

If you're thinking of launching a podcast yourself, this episode is all about how to get above that "average," and who better to teach us that than voiceover expert and audio engineer Gary Maholm.

Having edited more than 12,000 podcast episodes – and yes, you read that right – over the course of his career, Gary knows firsthand what makes for a killer podcast.

He also knows the production elements that torpedo a podcast, even if the content itself is valuable, and make listeners less likely to stick around.

Here, he shares all of these tips and tricks, so you can hit the ground running with your own podcast, just like he helped us kick ass with Technically Speaking!

Show Notes:

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/