Technically Speaking

We've discussed virtual business ownership at length on this podcast and how to use tools like your website, email marketing tools, and CRM to make the most of incoming leads.

But one tool we haven't touched on is Google Business which, turns out, can be a secret weapon for getting in front of – and catching the attention of – your ideal clients.

Joining us to explain that in more detail is serial entrepreneur, consultant, speaker, and certified Google Business expert Bobby Kerr.

Having established and scaled five successful real estate businesses, Bobby's been at the forefront of referral-based marketing for years, and he's collected a whopping 1200+ Google Business 5-star reviews.

In this episode, he breaks down how you can kickstart the same efforts in your thought leadership business and leverage your happy customers' testimonials to close more deals, all with Google.

Show Notes:

✅ Learn more about Bobby and his work: http://thebobbykerr.com/ 

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

Now more than ever, it can seem like everyone and their brother has a podcast, but it's also fair to say that not all podcasts are created equal.

If you're thinking of launching a podcast yourself, this episode is all about how to get above that "average," and who better to teach us that than voiceover expert and audio engineer Gary Maholm.

Having edited more than 12,000 podcast episodes – and yes, you read that right – over the course of his career, Gary knows firsthand what makes for a killer podcast.

He also knows the production elements that torpedo a podcast, even if the content itself is valuable, and make listeners less likely to stick around.

Here, he shares all of these tips and tricks, so you can hit the ground running with your own podcast, just like he helped us kick ass with Technically Speaking!

Show Notes:

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

Whether you're a seasoned public speaker or just starting your journey, there's a notable difference between speaking on stage and speaking on camera.

In fact, even if you're a skilled communicator in person, it can be easy to get flustered or appear inexperienced when you're being recorded.

To help you avoid this, we're joined in this episode by speaker and entrepreneur Wendy Russell.

Perhaps best known as the Gemini-nominated host & producer of HGTV Canada's "She's Crafty," Wendy has more than 30 years of experience in the film and television industry.

Having coached countless thought leaders in that time, Wendy shares everything you need to know about building your on-camera confidence including what NOT to do.

That way, in your next live appearance, virtual speaking gig, or online course, you can ensure you look as polished as possible.

Show Notes:

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

For as long as SpeakerFlow's existed, one of the most common questions we've heard from clients and connections alike is a simple one: "What's working for other people?"

In other words, "Which business systems are other thought leaders using to produce consistent, reliable results?"

So, without further ado, this episode is all about the best of the best: the systems we see used most frequently, the systems we've seen the most success with, and the things you can learn from the hundreds of clients we've worked with asking this question.

We also cover business development and sales processes as a thought leader, building relationships with and creating content for bureaus and bureau agents, and how to generate leads from the stage and continue engaging with them post-event.

Suffice it to say, this is one of our most jam-packed episodes, so don't miss out!

Show Notes:

✅ Take our free Systems Check-Up to receive a personalized report on what to improve in your business: https://speakerflow.com/start-here/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

When you hear the word "accountability," if you're like most people, you probably think of something similar to "responsibility."

You might think of your job description, the projects you accomplish as part of that job, and the tasks that make up your day-to-day working routine.

In reality, though, "accountability" is all about your core values and acting in a way that not only produces results in line with those core values but demonstrates consistent commitment to them.

To explain this in more detail, we're joined by the founder of The Accountability Institute and keynote speaker Sam Silverstein.

As a member of the CPAE Speakers Hall of Fame and a Past-President of the National Speakers Association, Sam's mission is to "empower people to live accountable lives, transform the way they do business, and to thrive at extraordinary levels."

In authoring 12 books and his years of speaking around the world, Sam's mastered the balance of "accountability" and "responsibility" better than anyone and, in this episode, he's here to share it with you.

Let's dive in!

Show Notes:

✅ Download Sam's free value worksheet: https://samsilverstein.com/values-worksheet/

✅ Take Sam's new accountability quiz: https://samsilverstein.com/me/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

Running a business is no picnic – On that much, we can all agree – but it's even harder when you're drowning in the day-to-day operations.

Put simply, no entrepreneur wants to run a business that sucks. They want one that's well organized, speed-optimized, and creates the lifestyle they've always wanted.

With this in mind, this episode is all about removing the parts of running your business that fall into that category of "This really sucks."

In it, we break down the four pillars of a business's foundation and how to look at them through the lens of "functions," not "to-do's."

We also outline the basics of an accountability chart including what it is, how it's important for the overall vision of an organization, how to create one, and – most importantly – how to compartmentalize all the different functions of a business so we can start alleviating the things we don't want to be doing.

If you're ready to lose some of that operational stress weighing you down, you're not going to miss this episode!

Show Notes:

✅ Check out our free resource for creating an accountability chart: https://speakerflow.com/resources/creating-an-accountability-chart/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

Every business owner wants to know, with certainty, that they're offering something valuable, something their clients will definitely want.

But how do you find that "something"? How do you take as much uncertainty out of innovation as you can?

Here is discuss that with us is the pioneer of Jobs-To-Be-Done Theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder and CEO of Strategyn: Tony Ulwick.

The author of 2 best sellers – "What Customers Want" and "Jobs To Be Done: Theory to Practice" – Tony's one of the foremost experts on innovation, and has been described by Clayton Christensen as having "brought predictability to innovation."

His Jobs-To-Be-Done Theory is "a powerful lens through which companies can observe markets, customer needs, competitors, and market segmentation differently, and in doing so, make their success at innovation far more predictable and profitable."

And, in this episode, Tony describes how you implement this approach in your own business, so whether you're interesting on a large or small offering, you can be confident it's accomplishing the right job for your ideal clients.

Show Notes:

✅ Learn more about Tony and his work at Strategyn: https://strategyn.com/tony-ulwick/

✅ Learn more about "Jobs-To-Be-Done Theory": https://strategyn.com/jobs-to-be-done/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

We've covered Search Engine Optimization (or SEO) on this podcast a fair number of times, but we've rarely gotten into the details.

In this episode, we're changing that and diving right into the podcast equivalent of the beginner's guide to SEO for thought leaders.

Joining us is Brandon Leibowitz from SEO Optimizers, "a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc."

Here, Brandon outlines the basics of SEO including what backlinks are, what relevancy is, and what type of content you should be producing.

He also summarizes how to prioritize your SEO strategies if you're starting from ground zero.

Let's get into it!

Show Notes:

✅ Connect with Brandon: https://www.linkedin.com/in/brandonleibowitz

✅ Learn more about SEO Optimizers: https://seooptimizers.com/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

There are a handful of things that automatically give you an air of credibility as a thought leader, one of them being the title of "author."

However, for many speakers, coaches, and consultants, writing and launching a book can seem like a massive hurdle.

We're joined by writer, editor, and the president of Leverage2Market Associates, Linda Popky, to explain why this doesn't have to be the case.

The author of "Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters," Linda is a seasoned expert when it comes to launching books.

She was also named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame, so it's safe to say she knows her stuff.

Here, she explains why you don't need to be afraid to create your own book and outlines everything you need to get started including how to most effectively market your book before and after launch.

So what are you waiting for? Let's dive in!

Show Notes:

✅ Curious to learn more about Linda? Check out her website: https://www.leverage2market.com/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

It's a fairly well-known fact among professional speakers that corporate speaking gigs tend to be the most lucrative.

But they also tend to be the most competitive – So how do you branch into corporate speaking if you're currently building a speaking business in another niche?

Here to share his experience is speaker, coach, and the author of "Leading Imperfectly," James Robilotta.

Although he started his journey speaking for educational audiences, over the last several years, James has segued into corporate speaking and faced his fair share of unforeseen challenges along the way.

In this episode, he outlines those challenges including how speaker pricing varies in corporate vs education, how his approach to speaking shifted, and how the transition impacted other areas of his life.

That way, if you're looking to launch into corporate speaking yourself, you can learn from his experiences and hit the ground running.

Show Notes:

✅ Check out James's book, "Leading Imperfectly: The Value of Being Authentic for Leaders, Professionals, and Human Beings": https://jamestrobo.com/book

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/