Today’s edition of Poetry In Marketing is a reminder that not all data comes with a neat little number:

Don’t undervalue

How qualitative data

Can help you succeed.

In this episode, I explore the difference between metrics that measure and insights that guide. Quantitative data is great for benchmarks and trendlines... But when it comes to knowing what to do next, qualitative feedback is often more powerful. From customer interviews to win/loss analysis, we dive into the tools that reveal what your customers really think—and how that can shape smarter marketing decisions.