Brendan and Lenno are back for another unfiltered conversation on This Is Definitely Not a Data Podcast.

This episode tackles a question the data community has been circling for a decade without answering, "Who is actually accountable for data quality, and why does it never seem to stick with any one role?"

Lenno shares a story from the world of a highly regulated chemicals business, asking when the data is wrong, whose responsibility is it to fix it?

Both mull over data accountability and workplace safety culture, arguing that most people notice when something's broken and just expect someone else to deal with it. Finally, asking why the technical side of a data leader's job is often the easiest part.

Honest, unpolished, and packed with real examples from the front line of enterprise data.