Welcome to the 49th episode of Take the Leap's second season. In this episode, "Don’t Wing It: Why Reliable Systems Matter at Every Business Stage," co-hosts Ashlan Glazier-Anderson and Victoria Proppe unpack the importance of building strong systems early, leaning into bold branding, owning your email list, and creating a sustainable business that supports both growth and personal wellbeing, among other reflections from our conversation with Veronica Yanhs. Listen to the episode with Veronica that we reference on Apple Podcasts, Spotify, or watch on YouTube.

Key Takeaways from the Episode: 

• Social media algorithms and platforms can change or ban you at any time; your email list is one of the few assets you truly own, making it critical to build, nurture, and leverage consistently. 
• Even solopreneurs need solid systems and operations early on. Putting tools like CRMs and automated processes in place now prevents overwhelm and lost opportunities as your business grows. 
• Lean into your brand and your weird, it can help intentionally repel those who aren’t a fit and save headaches down the line and build stronger client relationships. 

Host information:

• Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
• Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies

Connect with us:

• Subscribe to our YouTube channel: Take the Leap
• Follow us on Instagram: @taketheleap_today
• Find Ashlan on Instagram & LinkedIn
• Find Tory on Instagram & LinkedIn 

The Course: 

The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur.

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