Blake Beus  0:00  Okay, common mistakes with messaging, this is what we decided to talk about. Right? Okay. So you're on the phone with clients all the time helping them run ads and everything. Let's just start talking about these mistakes, like people make mistakes with AD messaging all the time. And I feel like sometimes people are so worried to make a mistake that they maybe don't even run ads. So there's kind of like a flip side there. So how do we kind of help identify those mistakes and then demystify it so that people can start running their ads and not like overthink every

Greg Marshall  0:32  Yep. So I think, you know, one of the big mistakes, that's that's made when you're doing messaging is having the messaging be too like bland. That's number one, meaning bland, like there's nothing exciting. Like, I always like to use Dan Kennedy's example, he says, he gets a direct mail piece from maybe an insurance broker that just says, Hi, my name is Bill and I sell insurance call me. And then he makes fun of it says, Man, I can't wait. You know, like, there's nothing enticing, right? So that's number one. The messaging is too bland. Number two is not even having a call to action. Yeah. So like not being specific. Have you know, I talked with a client last night we're, that's what he was running into is he's doing as Brian Tracy, I don't know if you've read some of his stuff. But Brian Tracy talks about tap dancing around everything, but asking them to take action. Oh, really. So you would say you know, you do all this? We can our product is this. It's so nice. It'll help you do this. And then there's no ask. Then the customers kind of left with Okay, so what do I do next? Or and you've already lost them once they have to like,

Blake Beus  1:40  this. Brian trait I've never heard of does he actually teaches this as is like a method of No, no,

Greg Marshall  1:45  no. I'm sorry. So Ryan, trade Tracy is making fun. Oh, he

Blake Beus  1:51  points out. Don't do don't do that. Gotcha. Gotcha. So

Greg Marshall  1:55  sorry. Brian. Tracy was like, no, no. So he he teaches that a lot of people are afraid of the rejection part, subconsciously. So they end up doing all these things, except actually asking them to,

Blake Beus  2:07  I get that I get that, especially if it's like your thing. Yes, it's way easier to be to deal with that. You know, rejection, rejection, I was gonna say regression, yeah, thinking of programming. When it's not, your it's not your baby, right. And so you might be an expert in the field, and then you decide to split off and create a side hustle, or start that business or whatever. But now it's your baby. And it's hard to go out there and get rejected. So someone's unintentional behavior might be to just dance around with correct without actually being direct and say sign up now.

Greg Marshall  2:43  Yep. And that's, you know, that's, that's another conversation. And that's, you know, you can run into that, especially if you haven't done sales or stuff like that before, and you're not essentially used to the rejection. Or you just take it maybe a little more personally, you can work your way out of that. Because it's not like you stay there forever. And you either have or you don't, it's more of just you just have to train yourself to be okay with the rejection. But that's another big mistake is not actually having a call to action. Yeah. Or a clear call to action. Yeah, simply because most likely, it could just be you're worried about rejection. And but that's an easy fix. Put it out there. And eventually, you'll see doesn't hurt when someone says no.

Blake Beus  3:27  So let's really quick because if, like sometimes I think it's easy to talk about concepts, and the people get hung up on the actual implementation. So real quick, just on calls to action. Let's talk about Facebook ads, YouTube ads, and then maybe Google search ads, just to kind of how, how do you put a call to action each of those be