Consumer debt is at record levels, financial literacy is rarely taught in schools, and algorithms are engineered to make people spend faster. Waylay Financial is trying to change that by bringing structured, employer-sponsored savings back to the workplace.

Keith Daser sits down with Luticia Miller, founder of Waylay Financial and Chief Strategy Officer of Atmosphere Renewable Recycling, to talk about how employers can support employee financial wellness, what it takes to run multiple startups at once, and what it looks like to build a business in Calgary's growing entrepreneurship ecosystem.

Listeners will learn how Waylay approaches financial literacy through payroll-based savings, gamification, and social goal-setting. The conversation also covers what it means to bet on yourself later in your career, why learning on someone else's dime early on pays dividends, and how concepts like delayed gratification and doom spending are shaping how younger generations think about money.

Topics covered:

Employer-sponsored savings programs and employee financial wellness
Overcoming consumer debt and buy now pay later culture
Teaching delayed gratification through structured savings tools
Running multiple startups while balancing a full-time career
Building a business in Calgary's startup ecosystem
Indigenous economic empowerment and equity participation in major projects

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If you believe you deserve more from your technology partnerships, connect with Deliver Digital:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast features honest conversations with the founders, operators, 
and executives navigating enterprise technology, managed services, AI adoption, 
cybersecurity, digital transformation, and startup growth. Hosted by Keith Daser 
of Deliver Digital, a technology consulting firm based out of Calgary, Alberta. 
New episodes every two weeks on Spotify, Apple Podcasts, Amazon Music, and YouTube.

Produced and edited by Zach Payne:
https://www.linkedin.com/in/zach-payne-/

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Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com