Sell Me This Podcast

AI-generated content is flooding LinkedIn feeds and company blogs, and most readers can spot it within seconds, which is why earned media and authentic storytelling are becoming the strongest signals a brand can send to people and to large language models. With 94 percent of B2B buyers now using an LLM somewhere in their research process, how and where a company gets mentioned matters more than how much content it publishes.

In the Season 2 finale of the Sell Me This Podcast, Keith Daser sits down with Chris Hogg, who leads Digital Journal, a Canadian technology publication that has covered tech leaders for 25 years and recently opened a Calgary bureau.

Listeners learn why shadow AI and personal AI tools are showing up inside companies without a formal policy, how AI adoption differs across Alberta, Ontario, Quebec, and British Columbia, and why earned media citations often carry more weight than branded content when it comes to AI visibility. The conversation also covers what makes storytelling a durable competitive advantage in a world of AI slop, and why authentic conversations are still what bring audiences back.

Topics covered:

AI slop and its impact on B2B content marketing, earned media versus branded content for AI visibility, Shadow AI adoption inside Canadian companies, Regional AI strategy differences across Alberta, Ontario, Quebec, and BC, AI governance and guardrails for enterprise teams, The role of storytelling in technology leadership

Find Chris Hogg on LinkedIn: https://www.linkedin.com/in/chogg/
Learn more about Digital Journal: digitaljournal.com

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If you believe you deserve more from your technology partnerships, connect with Deliver Digital:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast features honest conversations with the founders, operators, 
and executives navigating enterprise technology, managed services, AI adoption, 
cybersecurity, digital transformation, and startup growth. Hosted by Keith Daser 
of Deliver Digital, a technology consulting firm based out of Calgary, Alberta. 
New episodes every two weeks on Spotify, Apple Podcasts, Amazon Music, and YouTube.

Produced and edited by Zach Payne:
https://www.linkedin.com/in/zach-payne-/

#SellMeThisPodcast #DeliverDigital #CalgaryTech #AlbertaTech #CanadaTech #MSP #ManagedServices #EnterpriseIT #AIStrategy #DigitalTransformation #TechPodcast #ITLeadership #TechConsulting #B2BTech #EnterpriseSoftware #Calgarybusiness #YYC #yycbusiness

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Cloud cost optimization and FinOps have become urgent priorities for MSPs and CSPs trying to control runaway cloud spend, especially now that AI workloads are adding a whole new layer of token costs on top of existing infrastructure bills.

Keith Daser, founder of Deliver Digital, sits down with Dan Belkie, founder and owner of Everything Cloud Technologies, a Calgary based cloud cost optimization and FinOps SaaS company.

Dan walks through why most cloud monitoring tools only solve half the problem, showing MSPs what is wrong without ever getting anyone to fix it. He explains how Everything Cloud built a Managed FinOps model for MSPs and CSPs, why AI spend is really just cloud spend in disguise, and what two decades of internet, cloud, and AI booms have taught him about separating hype from a real business model.

Topics covered:

Cloud cost optimization for MSPs and CSPs
Building a FinOps SaaS platform in Canada
Turning cloud waste into actionable tickets
Managing AI spend as cloud infrastructure cost
Lessons from launching an ISP in Calgary in the 1990s
How Canadian business culture shapes technology decisions

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If you believe you deserve more from your technology partnerships, connect with Deliver Digital:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast features honest conversations with the founders, operators, 
and executives navigating enterprise technology, managed services, AI adoption, 
cybersecurity, digital transformation, and startup growth. Hosted by Keith Daser 
of Deliver Digital, a technology consulting firm based out of Calgary, Alberta. 
New episodes every two weeks on Spotify, Apple Podcasts, Amazon Music, and YouTube.

Produced and edited by Zach Payne:
https://www.linkedin.com/in/zach-payne-/

#SellMeThisPodcast #DeliverDigital #CalgaryTech #AlbertaTech #CanadaTech #MSP #ManagedServices #EnterpriseIT #AIStrategy #DigitalTransformation #TechPodcast #ITLeadership #TechConsulting #B2BTech #EnterpriseSoftware #Calgarybusiness #YYC #yycbusiness

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Canadian companies send roughly 74 to 75 percent of their exports to the United States, and that concentration turns into real risk the moment tariffs, currency shifts, or a regional recession hit. Export diversification gives businesses a way to spread that risk across new markets and currencies while uncovering the operational cracks that domestic growth tends to hide.
Keith Daser sits down with Samir Musayev, a trade specialist at Export Development Canada and a former head of commercial banking who built his career across HSBC and the international banking world before settling in Calgary.

Listeners will learn how to tell when a company is actually ready to sell abroad, how to handle the cultural and regulatory homework that comes with entering a new country, and how to use organizations like the Trade Commissioner Service and Alberta's trade team to find a first customer overseas. Samir explains why exporting acts like a mirror that exposes missing licenses, weak logistics, and cash flow gaps, and how a single unpaid invoice can put a small exporter under.

Topics covered:

Export diversification strategy for Canadian businesses
How to know when a company is ready to export internationally
Cultural differences in closing deals across countries
Using the Trade Commissioner Service and EDC to enter new markets
Why Target Canada failed at international market entry
How AI and blockchain are changing documentary credits and trade paperwork

Geographic reach matters here, with much of the conversation grounded in Calgary, Alberta, and Canada's broader position in global trade.

Find Samir Musayev on LinkedIn: https://www.linkedin.com/in/musayevs/
Watch Samir Musayev's podcast, The Global Nomads, on YouTube: https://www.youtube.com/@theglobalnomadspodcast

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If you believe you deserve more from your technology partnerships, connect with Deliver Digital:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast features honest conversations with the founders, operators, 
and executives navigating enterprise technology, managed services, AI adoption, 
cybersecurity, digital transformation, and startup growth. Hosted by Keith Daser 
of Deliver Digital, a technology consulting firm based out of Calgary, Alberta. 
New episodes every two weeks on Spotify, Apple Podcasts, Amazon Music, and YouTube.

Produced and edited by Zach Payne:
https://www.linkedin.com/in/zach-payne-/

#SellMeThisPodcast #DeliverDigital #CalgaryTech #AlbertaTech #CanadaTech #MSP #ManagedServices #EnterpriseIT #AIStrategy #DigitalTransformation #TechPodcast #ITLeadership #TechConsulting #B2BTech #EnterpriseSoftware #Calgarybusiness #YYC #yycbusiness

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Building a personal brand and a real professional network often decides whether a career move or a new business takes off, especially in a relationship-driven market like Calgary, where who you know still drives how business gets done. Recruitment is changing fast as AI sourcing tools cut candidate research time, yet the human judgment behind every hire still determines who actually gets placed.

Keith Daser, founder of Deliver Digital, sits down with Melissa Lyall, founder of Higher Talent Recruitment, a Calgary-based recruitment firm she launched after a 15-year corporate recruiting career.

Listeners learn how to build a personal brand rooted in an authentic self rather than a manufactured persona, why passive candidates often close better than active applicants, and how a headhunter sources talent that never shows up through an applicant tracking system. Melissa explains where AI tools genuinely help with sourcing and job-spec summaries, and where gut feel and human connection still carry the hiring decision. She also shares practical advice for anyone new to networking in Calgary, including why being of value to the other person beats leading with your own ask.

Topics covered:
How to build a personal brand on LinkedIn as a recruiter or job seeker
Networking in Calgary for entrepreneurs and career changers
The difference between passive candidates and active applicants
Using AI tools for candidate sourcing and LinkedIn searches
Why applicant tracking systems screen people out
How headhunters find passive candidates who are not job hunting
Making a career transition from corporate recruiting to founding a firm

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If you believe you deserve more from your technology partnerships, connect with Deliver Digital:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast features honest conversations with the founders, operators, 
and executives navigating enterprise technology, managed services, AI adoption, 
cybersecurity, digital transformation, and startup growth. Hosted by Keith Daser 
of Deliver Digital, a technology consulting firm based out of Calgary, Alberta. 
New episodes every two weeks on Spotify, Apple Podcasts, Amazon Music, and YouTube.

Produced and edited by Zach Payne:
https://www.linkedin.com/in/zach-payne-/

#SellMeThisPodcast #DeliverDigital #CalgaryTech #AlbertaTech #CanadaTech #MSP #ManagedServices #EnterpriseIT #AIStrategy #DigitalTransformation #TechPodcast #ITLeadership #TechConsulting #B2BTech #EnterpriseSoftware #Calgarybusiness #YYC #yycbusiness

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Consumer debt is at record levels, financial literacy is rarely taught in schools, and algorithms are engineered to make people spend faster. Waylay Financial is trying to change that by bringing structured, employer-sponsored savings back to the workplace.

Keith Daser sits down with Luticia Miller, founder of Waylay Financial and Chief Strategy Officer of Atmosphere Renewable Recycling, to talk about how employers can support employee financial wellness, what it takes to run multiple startups at once, and what it looks like to build a business in Calgary's growing entrepreneurship ecosystem.

Listeners will learn how Waylay approaches financial literacy through payroll-based savings, gamification, and social goal-setting. The conversation also covers what it means to bet on yourself later in your career, why learning on someone else's dime early on pays dividends, and how concepts like delayed gratification and doom spending are shaping how younger generations think about money.

Topics covered:

Employer-sponsored savings programs and employee financial wellness
Overcoming consumer debt and buy now pay later culture
Teaching delayed gratification through structured savings tools
Running multiple startups while balancing a full-time career
Building a business in Calgary's startup ecosystem
Indigenous economic empowerment and equity participation in major projects

-----------------------------------------------------------------------------------------------------------------------------

If you believe you deserve more from your technology partnerships, connect with Deliver Digital:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast features honest conversations with the founders, operators, 
and executives navigating enterprise technology, managed services, AI adoption, 
cybersecurity, digital transformation, and startup growth. Hosted by Keith Daser 
of Deliver Digital, a technology consulting firm based out of Calgary, Alberta. 
New episodes every two weeks on Spotify, Apple Podcasts, Amazon Music, and YouTube.

Produced and edited by Zach Payne:
https://www.linkedin.com/in/zach-payne-/

#SellMeThisPodcast #DeliverDigital #CalgaryTech #AlbertaTech #CanadaTech #MSP #ManagedServices #EnterpriseIT #AIStrategy #DigitalTransformation #TechPodcast #ITLeadership #TechConsulting #B2BTech #EnterpriseSoftware #Calgarybusiness #YYC #yycbusiness

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

How do you build real, lasting value from a major ServiceNow investment — and keep it from turning into expensive technical debt? This episode answers that question with one of the most experienced ServiceNow practitioners in Canada.

Keith Daser talks with Cheyenne Fernley, Partner at SkyMark Advisory Group, about ServiceNow governance, AI integration in enterprise IT, and what meaningful digital transformation looks like from the inside. Cheyenne traces a career path from the mailroom to IT consulting partner — and shares what that journey teaches that no certification program can replicate.

Topics covered:

• What ServiceNow actually is — beyond its reputation as a ticketing system
• How to build a governance framework that creates speed, not bureaucracy
• How to measure ROI and set meaningful KPIs on enterprise platform investments
• Managing AI adoption securely using ServiceNow's AI Control Tower
• The most common customization mistakes that create long-term technical debt
• When ServiceNow makes sense for your organization — and when it doesn't
• How to structure a ServiceNow governance board

Find Cheyenne on LinkedIn: https://www.linkedin.com/in/cheyenne-fernley-57965a46/
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If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

 Some of the most effective operators are the ones who learned how to build under pressure — and Moose Abel has turned that lesson into both a company and a philosophy.

Keith Daser talks with Musap "Moose" Abdel, founder of Struggle is your Success and QA Enterprises, about the power of adversity in building resilient businesses and the practical realities of AI implementation at scale. Moose shares what he's learned from years of operating in difficult environments and how those lessons have shaped his approach to building technology enterprises.

Topics covered:

• How adversity and struggle become assets when channeled into business building
• What QA Enterprises does and how Moose built it
• The practical realities of AI implementation — what works, what doesn't, and what's overhyped
• How to transition a business into an AI-driven operating model
• What "Struggle is your Success" means as a philosophy for entrepreneurs
• Lessons for founders navigating both personal and business adversity

-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Risk management and AI adoption have become the same conversation — and most organizations aren't ready for either. Zoe Harrison is working at that intersection every day.

Keith Daser talks with Zoe Harrison, a corporate strategy and risk management consultant, about what it means to navigate the collision between traditional business governance and the rapid evolution of artificial intelligence. Zoe brings a practitioner's lens to questions most businesses are still framing wrong — treating AI as a solution rather than a system that requires governance, and treating risk as a blocker rather than a decision-making tool.

Top-performing episode on the Sell Me This Podcast YouTube channel in April 2026.

Topics covered:

• What strategic risk management looks like inside modern organizations
• How AI changes the risk profile of enterprise businesses in ways leaders underestimate
• Why most companies are underinvesting in AI governance relative to AI adoption
• The relationship between risk tolerance and innovation capacity
• How to have productive conversations about AI risk with executive leadership
• What good AI integration actually looks like in practice

-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

International Women's Day is a moment. What happens in communities doing real work the other 364 days is what actually matters. This episode captures both — live from Tech Connect Alberta's IWD event.

Keith Daser took the Sell Me This Podcast to Tech Connect Alberta's International Women's Day event and sat down with the panelists for a series of rapid-fire interviews. The result is a fast-moving, high-energy episode featuring women founders, operators, and leaders from across Canada's tech ecosystem sharing what they're building, what they've learned, and what the industry still needs to get right.

One of the most-shared episodes of 2026.

Topics covered:

• Rapid-fire perspectives from women leaders across the Canadian tech ecosystem
• Challenges and opportunities specific to women founders and operators in tech
• What IWD means inside a community that's doing the work year-round
• The role Tech Connect Alberta plays in building an inclusive ecosystem
• What attendees are building, launching, and working on right now
• Why community events remain essential to ecosystem health

Timestamps so you can jump around:
0:00 - Intro
0:23 - Minister Tanya Fir
2:53 - Jackie Paisley
7:26 - Angela Nguyen
10:52 - Aakriti Khosla
15:54 - Bontu Galataa
22:15 - Kaitlyn Young
27:13 - Amanda Klym
32:49 - Qimat Zafar
37:14 - Ashley Forbes
40:48 - Parminder Kaur
48:34 - Kimberley Burfoot
55:39 - Jennifer Magnus
1:03:02 - Di Wu Munk

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Most companies between $2M and $50M in revenue hit a wall — not because their product isn't strong, but because they've outgrown the operating model that got them there. Fractional leadership is one of the most effective solutions to that problem, and one of the most misunderstood.

Keith Daser talks with Nish Sampath, founder of Switch Advisory Group, about how fractional leadership works in practice and why more companies are embedding experienced operators directly into their executive teams. Nish draws a clear line between consulting and fractional leadership: consultants advise from the outside, fractional leaders step inside the business to build systems, hire talent, and reduce founder dependency.

Topics covered:

• What fractional leadership is and how it differs from consulting or interim roles
• Why companies in the $2M–$50M range hit operational inflection points that require fractional support
• How to assess whether your business is ready for a fractional COO, CMO, or CFO
• Why AI should amplify strong systems — not substitute for broken ones
• How to reduce founder dependency and build a business that runs without you
• The FOCKERS: Nish's peer network for fractional leaders in Calgary

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If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com