On this episode of the Sell Me This Podcast, host Keith Daser talks with Moose Abel, founder of Struggle is your Success and QA Enterprises, about the power of struggle in building businesses and the transition into a successful tech enterprise.

Moose shares his background as a first-generation immigrant growing up in Calgary, where he navigated poverty, bullying, and intergenerational trauma before a trip back to Sudan helped him realize his access to resources. This realization inspired him to launch Struggle is your Success, a non-profit organization focused on teaching entrepreneurial skills to at-risk and BIPOC youth through a "Dream it, plan it, build it" framework. He eventually transitioned into the tech industry, building a career that spanned from selling laptops at Staples to roles at Shaw, HP, and AT&T, before founding his AI consultancy, QA Enterprises.

Throughout the episode, Moose explains how to responsibly integrate artificial intelligence by setting a clear strategy framework before initiating a prompt. He outlines practical steps for effective prompt engineering, which include setting the tone, shaping the output, and continuously iterating to solve specific problems rather than relying on vague commands. Additionally, he highlights the importance of bridging the education gap through tools like Mini Techies, an educational platform that uses AI avatars and tutors to turn screen time into skill time for youth learning STEM subjects.

Whether you are looking to turn personal adversity into a foundation for business growth or seeking clear methods for ethical AI automation, this conversation provides an actionable roadmap. Moose’s insights will equip you with the strategic mindset needed to overcome barriers, support your community, and leverage modern technology effectively.
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If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

On this episode of the Sell Me This Podcast, host Keith Daser talks with Zoe Harrison, a corporate strategy and risk management consultant, about navigating the intersection of traditional business governance and the rapid evolution of artificial intelligence. With over two decades of experience in the banking and insurance sectors, Zoe brings a seasoned perspective to how modern organizations can leverage structured risk frameworks to drive innovation rather than stifle it.

The conversation centers on the idea that risk management is often misunderstood as a "department of no," when it should actually function as a strategic enabler. Zoe shares insights from her transition from the corporate world to solo consulting, illustrating how the same discipline used to manage financial volatility can be applied to digital transformation. She emphasizes that the goal isn't to eliminate risk entirely, but to break down intimidating, large-scale uncertainties into manageable pieces that allow a business to move forward with confidence.

Listeners will gain a practical framework for approaching AI implementation, starting with the unglamorous but essential work of data hygiene and foundational cleanup. Zoe explains why AI initiatives must be rooted in solving specific, fundamental business problems rather than chasing industry buzzwords. Furthermore, she outlines how boards and executives can establish internal guardrails and policies that align with their company’s vision, providing a necessary safety net in an era where formal government regulations often lag behind technological progress.

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If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

The Sell Me This Podcast went on the road to Tech Connect Alberta's International Women's Day event last week, and Keith Daser got the chance to sit down with the panelists from the day for a series of rapid-fire interviews.

We hope you enjoy this special edition of the pod!

Timestamps so you can jump around:
0:00 - Intro
0:23 - Minister Tanya Fir
2:53 - Jackie Paisley
7:26 - Angela Nguyen
10:52 - Aakriti Khosla
15:54 - Bontu Galataa
22:15 - Kaitlyn Young
27:13 - Amanda Klym
32:49 - Qimat Zafar
37:14 - Ashley Forbes
40:48 - Parminder Kaur
48:34 - Kimberley Burfoot
55:39 - Jennifer Magnus
1:03:02 - Di Wu Munk

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

On this episode of the Sell Me This Podcast, host Keith Daser talks with Nish Sampath, founder of Switch Advisory Group, about the growing role of fractional leadership in modern businesses.

Nish explains the difference between traditional consulting and fractional leadership, and why more companies are embedding experienced operators directly into their executive teams. Rather than advising from the outside, fractional leaders step inside the business to help hire talent, improve operations, and remove founder dependency.

The conversation explores why companies in the $2 million to $50 million range often hit an inflection point where operational leadership becomes critical. Nish also shares his perspective on the current AI wave, why businesses should focus on people and process before technology, and how AI should amplify strong systems rather than fix broken ones.

They also discuss Nish’s community initiative, The FOCKERS, a network for fractional leaders in Calgary that provides peer support, shared learning, and charitable impact.

This episode offers a practical look at how fractional leadership is helping companies scale, stabilize operations, and prepare for the next stage of growth.
-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

On this episode of the Sell Me This Podcast, host Keith Daser talks with Akshay Gulati, cloud architect and founder of Tech Connect Alberta, about technology, community-building, and servant leadership in action.

Akshay shares how Tech Connect Alberta began as a small grassroots effort during the pandemic and grew into a 15,000-member community focused on helping tech professionals and newcomers navigate the job market. What started as informal meetups evolved into a powerful referral network that has helped more than 100 people land new roles in the past year alone.

The conversation centers on Akshay’s philosophy of “being useful” and what it means to lead as a chief servant officer. They discuss building communities of givers instead of transactional matchers, supporting women entrepreneurs through free digital services, and contributing to causes like the Calgary Food Bank.

They also explore how AI is reshaping the tech landscape, why human connection will only become more valuable, and how empathy-based hiring can help break down barriers like the “Canadian experience” requirement.

This episode is a grounded look at how one leader is strengthening Calgary’s tech ecosystem by putting service first.

-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

On this episode of the Sell Me This Podcast, host Keith Daser talks with Brandy Old and Craig Elias from Alberta Innovates about the real state of entrepreneurship in Canada and what it actually takes to build a viable business.

Brandy and Craig share their work as Technology Development Advisors, supporting founders through business coaching, commercialization guidance, and access to non-dilutive funding. They explain why product-market fit matters more than technical novelty, and how startups can avoid skipping the critical early steps that derail growth.

The conversation introduces practical frameworks like the Traction Canvas and the Slingshot approach, why founders often need to go backward before they can scale forward, and the importance of validating problems through real customer discovery. They also unpack smarter ways to build relationships, from enrolling people in conversations rather than selling to maintaining momentum through simple execution habits.

Whether you’re early in your startup journey or looking to pressure-test an idea before scaling, this episode offers clear guidance from two people working on the front lines of Canada’s innovation ecosystem.

Links to everything mentioned in the show:
https://helpastartupout.com/fridays/
https://helpastartupout.com/resources/
https://helpastartupout.com/3-year-financial-projections-templates/
https://helpastartupout.com/traction-canvas/

-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

On this episode of the Sell Me This Podcast, host Keith Daser talks with Meghan Donohoe and Alicia Wight, co-founders of Pebble, about rethinking leadership in a world that no longer fits traditional models.

They challenge the idea that leadership is about fixing problems and instead make the case for connection, reflection, and creating space for growth. Meghan and Alicia explain why leadership is non-linear, how the industrial-era mindset falls short today, and why meaningful connection matters more than content alone.

The conversation also explores the Pebble metaphor, the ABCDs of relearning leadership, and the importance of building space for wisdom, well-being, and curiosity. They unpack how leaders can move beyond burnout, embrace change, and lead with intention in environments shaped by constant uncertainty.

This episode is a thoughtful look at what modern leadership really requires, and why how we gather, connect, and reflect matters just as much as what we know.
-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

On this episode of the Sell Me This Podcast, host Keith Daser talks with Philippe Burns, co-founder and host of Tech Thursday, a weekly community networking series for Canada’s tech ecosystem.

Philippe shares his journey from roles at SkipTheDishes and Neo Financial to spinning Tech Thursday out as an independent, for-profit entity that now serves Calgary, Winnipeg, Edmonton, and Ottawa. They discuss his unique "anti-goal" philosophy, why he prioritizes value-driven community events over gimmicks, and how corporate and startup collaboration can drive innovation.

The conversation also highlights Philippe’s work with The Patrol Foundation, a non-profit dedicated to men’s health and local philanthropy, and explores Calgary’s entrepreneurial culture, affordability, and quality of life as factors attracting talent and fostering growth.

Whether you’re building networks, growing a company, or exploring how community shapes the tech ecosystem, this episode offers insight into creating impact with purpose and authenticity.

Find Philippe on LinkedIn: https://www.linkedin.com/in/philippe-burns/

-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

On this episode of the Sell Me This Podcast, host Keith Daser talks with Margo Purcell, Co-founder and CEO of InceptionU, about how the tech and labor markets are changing in Calgary and beyond, and what that means for the future of work.

Margo shares why the economy is shifting away from pure technical knowledge toward metaskills like adaptability, critical thinking, and collaboration. She explains why learning how to learn is becoming the most valuable capability in a world shaped by rapid technological change and AI. The conversation also explores how easy access to tools like ChatGPT is changing what organizations value, placing greater importance on judgment, curiosity, and the quality of the questions people ask.

They also discuss the limits of the traditional industrial model of education, surprising insights into Gen Z’s relationship with change, and why cynicism toward existing systems can slow innovation. The episode closes with a look at Calgary’s entrepreneurial culture, its scrappy mindset, and how cross-industry collaboration is helping the city carve out a growing role in the tech ecosystem.

Whether you’re building teams, shaping learning programs, or navigating workforce change, this episode offers a thoughtful perspective on what skills really matter next.

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

On this episode of the Sell Me This Podcast, host Keith Daser talks with Matt Riddel about the human side of sales and the importance of perspective in a performance-driven world.

Matt shares insights from his leadership coaching work on why sales professionals need to reflect on long-term growth, not just their most recent quarter or fiscal results. They explore how tying self-worth too closely to performance can undermine confidence, decision-making, and consistency, especially in high-pressure roles.

The conversation also looks at how top sellers build resilience, learn from both wins and losses, and develop a healthier relationship with success. It’s a thoughtful discussion for anyone in sales who wants to perform at a high level without letting the scoreboard define their value.

-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com