The tech labor market is changing faster than most education systems can keep up with. InceptionU was built on the premise that the answer isn't more of the same training — it's a fundamentally different approach to developing human potential for a world that keeps changing.

Keith Daser talks with Margo Purcell, Co-founder and CEO of InceptionU, about how the tech and labor markets are shifting and what that means for the future of work. Margo shares how InceptionU is rethinking technology education, what she's observed about the growing misalignment between employers and job seekers, and why metaskills — the ability to learn, adapt, and solve novel problems — matter more than any specific technical credential.

Topics covered:

• What InceptionU does and how it differs from traditional tech education models
• What metaskills are and why they're becoming the most valuable career asset
• How the tech labor market in Canada has shifted over the past few years
• What employers are getting wrong about hiring and developing tech talent
• The growing skills gap between what tech education produces and what businesses need
• What the future of work demands — and what it's leaving behind

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Sales is one of the most performance-driven professions in the world — and one of the least equipped to deal with the human cost of that pressure. Matt Riddel has built his coaching work around that gap.

Keith Daser talks with Matt Riddel about what it means to lead and sell in high-pressure environments, why perspective is one of the most underrated tools in a sales professional's toolkit, and what his leadership coaching work has revealed about the difference between managing performance and actually developing people.

Topics covered:

• Why perspective matters more than process in high-performance sales environments
• The mental and emotional demands of sales that most leaders don't talk about
• How leadership coaching is reshaping how sales organizations are built and managed
• The difference between managing performance and genuinely developing people
• What high-performing sales professionals actually need from their leaders
• How to build a sales culture that sustains performance long term

-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Most organizations are rushing to adopt AI without building the internal understanding needed to use it responsibly. The result isn't transformation — it's risk. Dr. Stella Lee has spent years studying what genuine AI readiness actually requires.

Keith Daser talks with Dr. Stella Lee about how organizations can build real AI literacy, why AI policy needs to exist before AI tools are deployed at scale, and what it takes to prepare people — not just processes — for a future increasingly shaped by artificial intelligence.

Topics covered:

• What AI literacy means at an organizational level — and how to assess it
• Why AI policy needs to be built before AI tools are deployed at scale
• The human side of AI adoption: fear, resistance, and change management
• How to design AI training programs that change behavior, not just awareness
• What responsible AI governance looks like inside mid-market and enterprise organizations
• Why the people and

-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Most businesses leave significant grant funding on the table — not because they don't qualify, but because the process is overwhelming and the landscape is constantly shifting. Denise Baril built a business to change that.

Keith Daser talks with Denise Baril, founder of The Grant Sherpa, about how she helps organizations navigate the grant funding ecosystem in Canada. But the conversation goes deeper than funding — Denise shares her perspective on the role of community in business, why struggle is an underrated accelerant, and what real human connection looks like in a world that keeps defaulting to digital-first relationships.

Topics covered:

• What The Grant Sherpa does and what grants most businesses are missing
• How to assess whether your business or project qualifies for grant funding
• Common mistakes organizations make when applying for government and private grants
• Why community is a strategic asset, not just a cultural nice-to-have
• The role of resilience and productive struggle in building a sustainable business
• What Denise has learned from building a business in a niche most people underestimate

-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Compliance and security sound complex because they're usually explained by people who aren't thinking about small and medium-sized businesses. Jose Costa and Mark Mandel are.

Keith Daser talks with Jose Costa and Mark Mandel from MHM about how compliance, ethics, and cybersecurity actually work for organizations that don't have a full-time legal or security team. They break down what compliance really means in practice, what the most common security gaps look like in SMBs, and how to think about risk without getting paralyzed by it.

Topics covered:

• What compliance actually means for small and medium-sized businesses
• The most common security and compliance gaps MHM sees in SMB clients
• How to build an ethical framework that shapes behavior — not just policy documents
• Why cybersecurity is fundamentally a human problem, not a technology problem
• How to prioritize security investments when budgets are limited
• What SMBs can do today to meaningfully reduce their risk exposure

Learn more about MHM here: https://www.mhmcpa.ca/

-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Most organizations have started using AI. Very few have built the internal literacy needed to use it well — and the difference between those two groups will define competitive advantage over the next decade.

Keith Daser talks with Tim Chan, co-founder of Untapped Energy, about what it really means to build AI literacy and fluency inside organizations and why so many teams struggle to move past surface-level adoption. Tim shares what genuine AI capability looks like at the organizational level and what leaders need to do differently to actually get there.

Topics covered:

• What AI literacy and AI fluency mean — and why the distinction matters
• Why most AI adoption stalls at the tool level and never becomes organizational capability
• How to build an internal culture that learns and adapts alongside AI
• What leaders need to understand before rolling out AI across their teams
• The relationship between AI fluency and sustainable competitive advantage
• Practical steps organizations can take to move from AI curiosity to AI capability

-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

The managed services industry is changing faster than most operators realize — and the leaders who will thrive in the next five years are already thinking differently about how they build teams, serve clients, and adapt to what's coming.

Keith Daser opens Season 2 in conversation with Shawn Freeman, an operator who has spent years starting, scaling, and leading organizations in the managed services space. Shawn shares what he's learned from building teams in a changing industry and where the MSP model is heading as client expectations and technology shift simultaneously beneath operators' feet.

Topics covered:

• How the MSP model is evolving in response to new client expectations
• What strong leadership looks like in today's managed services landscape
• How forward-thinking MSPs are adapting to AI, automation, and shifting service delivery
• What Shawn has learned from years of building and scaling technology organizations
• Lessons for leaders growing managed services businesses in a competitive market
• What the next generation of MSP operators needs to get right

Find Shawn on LinkedIn: https://www.linkedin.com/in/shawnfreeman-/

-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships, connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was filmed in the Social Launch Labs studio. SLL delivers top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Calgary is one of Canada's most underrated tech ecosystems — and Ian Macdonald at KPMG has been one of its most consistent champions. In this Season 1 finale, he makes the case for why imagination and curiosity are the most undervalued business skills of the current moment.

Keith Daser talks with Ian Macdonald, Business and Innovation Leader at KPMG Canada, about the intersection of innovation, risk, and what it takes to build lasting business relationships in a fast-changing market. Ian shares why KPMG's commitment to the startup ecosystem doesn't lead with a sales agenda, what Calgary's emergence as a serious tech hub looks like from the inside, and why the technology isn't the hard part anymore.

Topics covered:

• Why imagination and curiosity are systematically undervalued in business leadership
• How KPMG approaches the startup ecosystem without leading with a pitch
• Why Calgary is positioning itself as a genuine Canadian tech hub
• The relationship between risk tolerance and meaningful innovation
• What large enterprises can actually do to fuel startup growth
• Why being curious rather than judgmental is a better business strategy than any framework

-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Leading one of North America's largest technology channel programs takes more than process expertise. It takes the ability to see the whole partner ecosystem and build programs that genuinely work for everyone inside it.

Keith Daser talks with Cassie Jeppson, Director of Channel Programs and Operations Strategy at Lenovo, about how enterprise technology companies build and manage partner channels at scale. Cassie's path from hobby-farming in Tennessee to leading a major North American channel team is as unconventional as her perspective on what makes channel programs succeed — and what makes them fail.

Topics covered:

• What enterprise channel programs look like at Lenovo's scale
• How to build partner programs that create mutual value rather than just vendor incentives
• The evolution of channel strategy in response to direct sales and digital distribution
• What technology resellers and solution providers should know about working with OEM vendors
• Lessons from an unconventional path to enterprise channel leadership
• What agility actually means inside a large, complex organization

-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Scaling a managed services company past $7 million in revenue teaches you things no course or coach can. Tim Thomson learned those lessons on the way up — and now passes them on to operators who are still climbing.

Keith Daser talks with Tim Thomson, former MSP founder, business coach, and creator of Cyber Trends, about what it actually takes to build and scale a managed services company from the inside. Tim shares the pivotal decisions, costly mistakes, and hard-won insights from his years growing a fast-moving MSP — and why he now dedicates his work to helping other operators avoid the same pitfalls.

Topics covered:

• What Tim learned scaling his MSP from startup to $7M+ in annual revenue
• The inflection points where most MSPs stall — and how to push through them
• Why culture and leadership become the bottleneck as an MSP grows
• How Cyber Trends approaches cybersecurity education for SMBs
• The mindset shift required to move from operator to owner
• What the future of managed services looks like for independent operators

-----------------------------------------------------------------------------------------------------------------------------
If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com