Would you sleep on a pillow made out of recycled plastic bottles? It’s probably more comfortable than you think, and it may be more eco-friendly than your current pillow. In today’s episode, you’ll hear from Tracey Wallace who founded Doris Sleep, as well as Matt Crawford, the GM of shipping at BigCommerce.

In today’s episode, you’ll learn more about using recycled plastic in pillows and why Tracey thinks it’s important for both products and their shipping solutions to be eco-friendly. Listen in to learn about how to encourage higher value orders and repeat business, what the BigCommerce partner program is, and how e-commerce might change in the future. 

Topics Discussed in Today’s Episode:

The origin story for Doris Sleep

What was difficult and what was easy about going direct to consumer

Why people would want to buy recycled plastic pillows

How Tracey handles eco-friendly shipping

How people should think about shipping from a margin perspective

How Tracey encourages larger purchases and repeat business

What drew Tracey to BigCommerce

How Tracey handled the process of vetting companies

The BigCommerce partner program and how it works

How to create a connection with customers

Mistakes that Tracey has made

How Tracey manages marketing

How e-commerce might be changing in 2021

Tips for today’s entrepreneurs

Resources:

How Doris Sleep Takes Comfort in Outsourcing Fulfillment & Shipping [Case Study]

Automate BigCommerce order fulfillment with ShipBob

Experience Doris Sleep's sustainable pillow collection

Get to Know the speakers:

Tracey Wallace

Matt Crawford

Casey Armstrong (Host)