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dot innovate episodes
- Brent Adamson discusses innovation in the enterprise B2B technology saleBrent Adamson is a sought-after speaker, researcher, author, and facilitator. He leads Gartner’s sales and marketing practice.He is the co-author of the best-selling The Challenger Sale and The Challenger Customer and a frequent contributor to the Harvard Business Review and Forbes.1 hr 22 min
- Greg McKeown discusses how to become an Essentialist
Greg McKeown, author of Essentialism, tells us how to take control, learn to say no and be much happier
Having read his award-winning book from cover to cover, we had to have a conversation with Greg McKeown, author of Essentialism: The Disciplined Pursuit of Less.
He’s a leading light when it comes to innovation, focus, leadership, simplicity and execution. Firms like Apple, Facebook, Google, LinkedIn, Pixar and Salesforce invite him to speak to their teams, not to mention his appearances at SXSW and the World Economic Forum.
Our chat with Greg uncovered some priceless perspectives that agency leaders can apply in their own lives and work, covering:
- How a change of direction can be the secret to success
- The pressing need for simplification in a world of endless distraction and complexity
- Why it’s so hard to say no – and how to reprogramme your thinking so you can do it
- How one agency super-specialised its offering, with stellar results
- Digital minimalism and the importance of being bored
Enjoy the chat.
1 hr 12 min - Guy Wieynk discusses growing a global innovation agency
Guy Wieynk is the global CEO of AnalogFolk, a 300 person digital creative agency with offices in London, New York, Hong Kong, Shanghai, Sydney. Clients include Nike, Diageo, BT, Tommy, Unilever and more.
He was the former Managing director of AKQA New York then VP of International. He joined the agency when they had just 20 people, opened 10 offices and worked with some of the most iconic brands of the last 20 years. They sold the agency to WPP for only about 500 million.
He then became CEO of Publicis UK where he had his toughest test to date, working with a portfolio of 5 different brands who had their own way of doing things, didn’t want to play nice, Publicis was losing a lot of money at the time, he says, if it was a private company it would have closed ages ago. How he turned it around it really a remarkable achievement.
This is really a masterclass in getting people to align around a common vision and using EQ, emotional intelligence, not IQ to turn around a failing company.
If you are remotely interested in:
- How to turn around a failing business
- How to win new business
- The crisis of innovation in marketing
- Running small agencies to much much larger ones
You will find this conversation to be absolutely fascinating.
Enjoy the chat
1 hr 2 min - Rory Sutherland on empowering a diverse workforce to drive innovationRory was previously a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988.He has been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global.35 min
About dot innovate
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The business & technology insights that you and your organisation need to excel in the Digital Era. C-Suite insight and commentary from enterprise brands.